The Bourgeois Virtues: Ethics for an Age of Commerce

550 notes to pages 424–438chapter 40: not by p alone1. Novak, Business as a Calling, 1996,p.4.2. Ulrich, Martha Ballard, 1990,p.203.3. If you wish for some reason to say it the way the Dutch do, say the vowel ui high in yourmouth, like the ou in out the way Ontarians say it; and say the g the way Scots say the ch in loch:“zou-nich.”4. Personal correspondence, February 2005.5. Schmidt, Jip and Janneke 3, 1956–1958,p.95, italics mine.6. McClelland, Achievement Society, 1961.7. Lynn and Lynn, “National Values and Tipping,” 2004, table 1,pp.15–17 of the manuscriptversion. It is not entirely clear how to interpret blanks in the table. I think they mean “no tippingbeyond compulsory additions to the bill” (as, for example, in Italy; I am puzzled by the 15percent for France). Japan is not in the table: I am using travel handbooks, as Lynn and Lynndid in compiling their data.8. Personal correspondence, February 2005.9. At present Michael Lynn, a psychologist at the Cornell University School of HotelAdministration, and Ofer Azar, an economist at Northwestern University, seem to be the mostprominent students of the matter.10. Frank, Passions within Reason, 1988, p.18. By “simply prudent” I mean “non-rule utilitarianism,”the rule utilitarianism that Frank is invoking.11. Jones, Culture, forthcoming, chap. 1.12. Jones, Culture, forthcoming, chap. 1.13. If you want to pronounce overleg as Dutch, make that last g into a ch as in Scots loch orGerman ich.14. Van Staveren, Caring for Economics, 1999,p.83.15. Van Staveren, Caring for Economics, 1999,p.88. A little surprisingly, she is summarizingand agreeing with Oliver Williamson here. What is surprising is that a Samuelsonian economistwould be making such a point. But he is.16. Folbre, Invisible Heart, 2001,p.vii.17. Hunt, Character and Culture, 1997,p.211.chapter 41: the myth of modern rationality1. Dougherty, Who’s Afraid of Adam Smith?, 2002,p.83.2. Quoted in Wood, Broken Estate, 1999,p.262.3. Flyvbjerg et al., “Cost Overruns,” 2003. I thank Jens Jorgensen for telling me aboutFlyvbjerg’s work.4. Flyvbjerg, “Megaprojects,” 2004,p.87. But he needs to consider the Winner’s Curse.5. For the phrase the “invisible tongue” I thank a friend of Chuck Middleton.6. Carruthers, “Trading,” 1996.7. Heckscher, Mercantilism, 1931, vol. 2,p.137.8. Higgs, “Regime Uncertainty,” 1997.9. Orr, “Darwinian Storytelling,” 2003,p.18.10. Rorty, “Philosophy Envy,” 2004,p.21.