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The Bourgeois Virtues: Ethics for an Age of Commerce

The Bourgeois Virtues: Ethics for an Age of Commerce

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24 Evil as Imbal<strong>an</strong>ce, Inner <strong>an</strong>d Outer: Temper<strong>an</strong>ce<strong>an</strong>d Justice 279Virtue ethics emphasizes bal<strong>an</strong>ces in the soul <strong>an</strong>d in the society:temper<strong>an</strong>ce <strong>an</strong>d justice.25 <strong>The</strong> Pag<strong>an</strong>-Ethical <strong>Bourgeois</strong> 290<strong>The</strong> four pag<strong>an</strong> virtues, like the three Christi<strong>an</strong>, c<strong>an</strong> fit a commercialsociety, as in Amsterdam’s City Hall.Part 5SYSTEMATIZING THE SEVEN VIRTUES26 <strong>The</strong> System <strong>of</strong> the <strong>Virtues</strong> 303<strong>The</strong> virtues fit together, sacred to pr<strong>of</strong><strong>an</strong>e, feminine to masculine.27 A Philosophical Psychology? 314Modern positive psychology comes to the same conclusion, near enough.28 Ethical Striving 320<strong>The</strong> approach to the good is like the approach to the truth. <strong>The</strong> twodepend on each other <strong>an</strong>d on the characters we shape in our stories.29 Ethical Realism 332<strong>The</strong> ethical is “real,” all right.30 Against Reduction 337K<strong>an</strong>ti<strong>an</strong>ism assumes that identity is already <strong>for</strong>med, <strong>an</strong>d utilitari<strong>an</strong>ismignores identity entirely. We need ethical identities, partly given, partlytaken.31 Character(s) 346<strong>The</strong> identities, <strong>for</strong> example, c<strong>an</strong> be aristocratic, peas<strong>an</strong>t, priestly, orbourgeois.32 Antimonism Again 352Virtue ethics is better th<strong>an</strong> K<strong>an</strong>ti<strong>an</strong>ism.33 Why Not One Virtue? 361Because Aristoteli<strong>an</strong>ism is better th<strong>an</strong> Platonism.34 Dropping the <strong>Virtues</strong>, 1532–1958 369<strong>The</strong> West used the seven virtues until Machiavelli made <strong>an</strong> art <strong>of</strong> thestate. Latterly even moralists like J<strong>an</strong>e Austen <strong>an</strong>d George Orwell havedisdained systems <strong>of</strong> the virtues.

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