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The Bourgeois Virtues: Ethics for an Age of Commerce

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<strong>an</strong>timonism again 355w<strong>an</strong>t to generalize, but “lying to prevent a murder,” which we would indeedwish to make a universal ethical law? If a lie could have spared someone fromthe gas chambers, as in fact it sometimes did—“He’s only thirteen years old,Herr Comm<strong>an</strong>d<strong>an</strong>t”—wouldn’t you, my dear Imm<strong>an</strong>uel, recommend it?Alasdair MacIntyre puts the point this way: “Luther<strong>an</strong> pietists broughtup their children to believe that one ought to tell the truth to everybody atall times whatever the consequences, <strong>an</strong>d K<strong>an</strong>t was one <strong>of</strong> those children.Traditional B<strong>an</strong>tu parents brought up their children not to tell the truth tounknown str<strong>an</strong>gers, since they believed that this would render the familyvulnerable to witchcraft. In our culture m<strong>an</strong>y <strong>of</strong> us have been brought upnot to tell the truth to elderly great-aunts who invite us to admire their newhats.” 9 “But each <strong>of</strong> these codes,” he continues, “embodies <strong>an</strong> acknowledgment<strong>of</strong> the virtue <strong>of</strong> truthfulness.” It’s just that the exercise <strong>of</strong> truthfulnessvaries in detail with the internal goods achievable in being a Germ<strong>an</strong> Pietistor a traditional B<strong>an</strong>tu or a Scottish bourgeois.Ethical choices I say come up a hundred times a day, in the dilemmabetween doing X <strong>an</strong>d doing Y, both goods. Go visit the friend in the hospitalor finish grading the papers <strong>for</strong> tomorrow’s class? Call Deb to go eat atHackney’s or finish <strong>an</strong>other paragraph <strong>of</strong> writing? And then, too, one mustmake a choice about those portentous issues that the editorial page regardsas the very me<strong>an</strong>ing <strong>of</strong> ethical: protect the mother’s choice or the embryo’slife? Pull the feeding tube? Intervene in a mass slaughter?Any monism denies the dilemmas. Thus economics <strong>of</strong> the Max U varietysays: Come now, no dilemma; just do what maximizes utility. Or <strong>an</strong> evolutionarypsychology <strong>of</strong> the we-brain-scientists-have-it-all-worked-outvariety says: Face up to it, there’s no dilemma; just do what your genes aretelling you to do. Or a revealed theology <strong>of</strong> the we-already-know-God’s-willvariety says: Bless you, no dilemma; just do what God so evidently wishes.Or a natural theology <strong>of</strong> the early Enlightenment variety: Be calm, nodilemma; just be assured that all is <strong>for</strong> the best in the best <strong>of</strong> all possibleworlds. Or the reason-loving-side-<strong>of</strong>-the-late-Enlightenment-project variety:Seriously, no dilemma; just follow the rule <strong>of</strong> reason, such as the categoricalimperative.<strong>The</strong> opposite side <strong>of</strong> the Enlightenment’s love <strong>of</strong> reason, as I’ve said, islove <strong>of</strong> freedom. That side does not think dilemmas are so easily resolved.Aristotle treats the moment <strong>of</strong> choice as the result <strong>of</strong> a painful deliberation,personally <strong>an</strong>d historically contingent, about “matters which, though

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