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The Bourgeois Virtues: Ethics for an Age of Commerce

The Bourgeois Virtues: Ethics for an Age of Commerce

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142 chapter 9one <strong>an</strong>other, leaving them frightened <strong>an</strong>d alone.” 9 <strong>The</strong>y worry that “the firstl<strong>an</strong>guage <strong>of</strong> America,” individualism, “may have grown c<strong>an</strong>cerous.” 10 <strong>The</strong>ygive aesthetic <strong>an</strong>d moral me<strong>an</strong>ing to their everyday lives as social scientistsby detecting through traditional <strong>for</strong>ms <strong>of</strong> scrutiny <strong>of</strong> their neighbors a“weakening <strong>of</strong> the traditional <strong>for</strong>ms <strong>of</strong> life that gave aesthetic <strong>an</strong>d moralme<strong>an</strong>ing to everyday living.” 11Everyone believes it. Everyone does, that is, except the histori<strong>an</strong>s whohave actually looked at the comparative evidence. Except them, everyonebelieves in “the extreme fragmentation <strong>of</strong> the modern world.” 12 After warningabout the misleading nostalgia <strong>for</strong> a “rom<strong>an</strong>tic vision <strong>of</strong> one big happyfamily,” Folbre retails the usual critique <strong>of</strong> modernity based on it. “Socialcritics like Karl Pol<strong>an</strong>yi,” she writes, “have long warned that the growth <strong>of</strong>market-like behavior . . . might encourage selfish calculation.” So they have,but with not much evidence. “Economic development seems to lead to adecline in the import<strong>an</strong>ce <strong>of</strong> close personal relations.” I don’t think so; if<strong>an</strong>ything, it seems to lead to the opposite. “Our culture has almost certainlybecome more materialistic.” By comparison with Rom<strong>an</strong> civilization ormedieval Europe<strong>an</strong> civilization? I don’t think so. “Adam Smith believed thatwe would become ...more civilized. I haven’t seen much evidence <strong>of</strong> this.” 13You haven’t? Not in the rights <strong>of</strong> women, the extent <strong>of</strong> higher education, thenumber <strong>of</strong> books published, the attend<strong>an</strong>ce at museums <strong>an</strong>d orchestra hallsworldwide? Such pessimism appears to have more to do with the alienation<strong>of</strong> academics from the society around them th<strong>an</strong> with the historical or sociologicalfacts.Intellectually speaking the claim <strong>of</strong> “fragmentation,” I say, descends fromGerm<strong>an</strong> suspicion <strong>of</strong> French Enlightenment, which around 1800 emerged asRom<strong>an</strong>ce, <strong>an</strong>d later in the century was intellectualized as the particularlyGerm<strong>an</strong> theme in pr<strong>of</strong>essional folklore, history, <strong>an</strong>thropology, theology, <strong>an</strong>dat last sociology. One finds m<strong>an</strong>y central-Europe<strong>an</strong> intellectuals <strong>an</strong>d theirfollowers early in the twentieth century repeating what they learned aboutthe modern world’s lack <strong>of</strong> solidarity from Marx, Weber, <strong>an</strong>d the rest,accented by the passing bells <strong>of</strong> 1914–1918: thus Karl M<strong>an</strong>nheim, MartinHeidegger, Karl Pol<strong>an</strong>yi, Arnold Hauser, Herbert Marcuse, <strong>The</strong>odorAdorno, Max Horkheimer, <strong>an</strong>d m<strong>an</strong>y others after the Great War declaringthemselves to be hollow men.<strong>The</strong> Germ<strong>an</strong> sociologist <strong>an</strong>d Fascist enthusiast H<strong>an</strong>s Freyer (1887–1969)wrote in 1923 that “we feel ourselves to be unconfirmed, lacking in me<strong>an</strong>ing,

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