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The Bourgeois Virtues: Ethics for an Age of Commerce

The Bourgeois Virtues: Ethics for an Age of Commerce

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486 chapter 46those who would have no wheat in a famine at all if the capitalist gr<strong>an</strong>aryhad not stored it “in huge qu<strong>an</strong>tities.”Nonetheless he c<strong>an</strong>not let go <strong>of</strong> the notion that it is “this urge to acquiremore <strong>an</strong>d more which brings so m<strong>an</strong>y poor people to penury.” <strong>The</strong> notion,though mistaken, has as I say become fixed Catholic doctrine by now,expressed in numerous papal encyclicals <strong>an</strong>d bishops’ letters. It is part <strong>of</strong> theleftist dogma that “Western prosperity depends, directly or indirectly, onThird World poverty, which the West in some cases merely takes adv<strong>an</strong>tage<strong>of</strong> <strong>an</strong>d in others actually causes.” <strong>The</strong> pursuit <strong>of</strong> wealth is claimed to makepeople poor.To which economics replies: no, it makes the poor less poor. If youunderst<strong>an</strong>d “wealth” correctly you underst<strong>an</strong>d that to “pursue” it is to buildroads or to make more shoes or to notice that wheat wasted in a year <strong>of</strong>abund<strong>an</strong>ce c<strong>an</strong> be moved to a year <strong>of</strong> dearth, benefiting all. <strong>The</strong> wheat isallocated better across time as a result <strong>of</strong> the speculator’s enterprise. And thepursuit <strong>of</strong> pr<strong>of</strong>it, I repeat, produces more wheat in the first place. <strong>The</strong> largerriches <strong>for</strong> the businessm<strong>an</strong>, his “quasi rent” earned be<strong>for</strong>e competitors learnfrom his alertness, results in more, not less, wealth <strong>for</strong> his customers <strong>an</strong>demployees.<strong>The</strong> supposedly apeiros, unlimited, pr<strong>of</strong>it that makes the system produceso much more is in fact surprisingly small. Most people who have notlooked into the matter greatly overestimate how much pr<strong>of</strong>it is earnedunder capitalism. Pr<strong>of</strong>it margins in Americ<strong>an</strong> department stores areapproximately 3 or 4 percent <strong>of</strong> sales. Wal-Mart, which is a tough bargainerwith m<strong>an</strong>ufacturers <strong>for</strong> the benefit <strong>of</strong> the Americ<strong>an</strong> consumer, has earned amere 4 percent on sales <strong>for</strong> decades. Pr<strong>of</strong>it margins in Americ<strong>an</strong> grocerystores are approximately. ...but wait, let’s see if you really do underst<strong>an</strong>dAmeric<strong>an</strong> capitalism. Go ahead, take a guess right now at the pr<strong>of</strong>it marginon groceries, the cents per dollar <strong>of</strong> your expenditure at the store going tothe owners <strong>of</strong> the store. What d’you think? No peeking. Ten cents on thedollar? Twenty percent? Thirty?A different concept, all pr<strong>of</strong>it as a share <strong>of</strong> all incomes in the UnitedStates, is about 14 percent. Social accounting c<strong>an</strong> show that such a figurewould imply a much lower one at the industry-by-industry level, at whichthe margin is on all costs, including services <strong>an</strong>d materials purchased fromother comp<strong>an</strong>ies, not just on labor <strong>an</strong>d machinery <strong>an</strong>d buildings <strong>an</strong>d l<strong>an</strong>dused directly, “value added,” as the economists put it. <strong>The</strong> pr<strong>of</strong>it would be

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