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The Bourgeois Virtues: Ethics for an Age of Commerce

The Bourgeois Virtues: Ethics for an Age of Commerce

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faith as identity 159from poor economies. <strong>The</strong> division <strong>of</strong> labor in the modern world, as PaulSeabright has emphasized, is achieved through “honorary friends.” 29Trust <strong>an</strong>d friendship, further, make possible speculative bubbles, fromthe tulip m<strong>an</strong>ia <strong>of</strong> the 1630s to the dot-com boom <strong>of</strong> the 1990s. <strong>The</strong> very fact<strong>of</strong> capitalism’s speculative instability, there<strong>for</strong>e, argues <strong>for</strong> <strong>an</strong> entirely newprevalence <strong>of</strong> belief in str<strong>an</strong>gers.“Credit” is from creditus, “believed.” A businesscycle based on pyramids <strong>of</strong> credit was impossible in the distrustful sixteenthcentury. <strong>The</strong> macroeconomy could in earlier times rise <strong>an</strong>d fall, <strong>of</strong>course, but from harvest booms <strong>an</strong>d busts, not from credit booms <strong>an</strong>dbusts. In those premodern-capitalist days God’s h<strong>an</strong>d, not hum<strong>an</strong> beliefs,made <strong>for</strong> aggregate ups <strong>an</strong>d downs. Medieval <strong>an</strong>d early modern peopletrusted only allies, <strong>an</strong>d had wise doubts even concerning some <strong>of</strong> them:“How smooth <strong>an</strong>d even they do bear themselves! / As if allegi<strong>an</strong>ce in theirbosoms sat, / Crowned with faith <strong>an</strong>d const<strong>an</strong>t loyalty.” 30 Premoderns hadto keep faith with God <strong>an</strong>d with their lords temporal. Late moderns keepfaith with the market <strong>an</strong>d with their friends.On this theory the episodes <strong>of</strong> disorder <strong>an</strong>d unemployment in capitalismfrom the 1630s in Holl<strong>an</strong>d <strong>an</strong>d from 1720 in northern Europe arose from thevirtues <strong>of</strong> capitalism, not from its vices, from its trustworthiness, not fromits greed. To be more exact: the business cycle arose from trustworthinessbreaking down suddenly in <strong>an</strong> environment <strong>of</strong> quite normal hum<strong>an</strong> greed<strong>for</strong> abnormal gain, the auri sacra fames which has characterized hum<strong>an</strong>ssince the Fall. What is novel in capitalism is the faithful trust, lotsverbondenheidwrit large.

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