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The Bourgeois Virtues: Ethics for an Age of Commerce

The Bourgeois Virtues: Ethics for an Age of Commerce

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72 chapter 2have until the twentieth century very m<strong>an</strong>y <strong>of</strong> the numerous high-statuscivil serv<strong>an</strong>ts, among them party-line pr<strong>of</strong>essors, that Germ<strong>an</strong>y <strong>an</strong>d Fr<strong>an</strong>cehonored <strong>an</strong>d multiplied in the nineteenth century.But even in Engl<strong>an</strong>d the clerisy was at least talky. In their study <strong>of</strong> theEnglish middle class 1780–1850 Leonore David<strong>of</strong>f <strong>an</strong>d Catherine Hallobserve that “lawyers, teachers, doctors, <strong>an</strong>d above all the clergy <strong>an</strong>d writersspent their lives m<strong>an</strong>ipulating words, explaining the middle class to itself.”<strong>The</strong>y quote a writer on legal matters in the middle <strong>of</strong> the nineteenth centuryasserting that “the pr<strong>of</strong>essional classes . . . <strong>for</strong>m the head <strong>of</strong> the greatEnglish middle class, keep up to the mark its st<strong>an</strong>dard <strong>of</strong> morality, <strong>an</strong>ddirect its intelligence.” 8 <strong>The</strong> clerisy overwhelmingly originated from theeconomic bourgeoisie—<strong>an</strong>d from the literal clergy. Increasingly the “st<strong>an</strong>dard<strong>of</strong> morality” was critical <strong>of</strong> the fathers <strong>of</strong> the owning <strong>an</strong>d m<strong>an</strong>agingbourgeoisie, to the adv<strong>an</strong>tage <strong>of</strong> the clerical sons wielding the pen.We have a paradox at the outset here. Marx’s father was a lawyer, Engelshimself a factory owner. French painters in the nineteenth century werealmost all from the bourgeoisie—with only <strong>an</strong> occasional Renoir from theworking class or a Toulouse-Lautrec from the aristocracy. Yet the clerisy inits Rom<strong>an</strong>tic mood claimed a separate perch in the class system, separatedespecially from its parents <strong>of</strong> the bourgeoisie, a virtual papacy from whichit issued bulls <strong>an</strong>d excommunications. “How did it happen,” asked CésarGraña looking back on the mid-nineteenth-century treason <strong>of</strong> the clerisy,“that while one section <strong>of</strong> the bourgeoisie was efficiently gathering pr<strong>of</strong>itswith unbending matter-<strong>of</strong>-factness, <strong>an</strong>other was giving itself over to philosophicaldespair, the cult <strong>of</strong> sensitivity, <strong>an</strong>d the enthronement <strong>of</strong> the nonutilitari<strong>an</strong>virtues?” 9By now the “creative class”—Richard Florida claims it is 30 percent <strong>of</strong> theAmeric<strong>an</strong> work<strong>for</strong>ce, up from 10 percent in 1900—includes occupationsonce viewed as working class or, if especially pr<strong>of</strong>itable, merc<strong>an</strong>tile. Think,<strong>for</strong> example, <strong>of</strong> painters in seventeenth-century Holl<strong>an</strong>d, who were apprenticesor masters, poor or rich, but <strong>an</strong>yway merc<strong>an</strong>tile. 10 Contrast the clerical<strong>an</strong>d <strong>an</strong>timarket cast <strong>of</strong> modern painters. <strong>The</strong>y chatter as much as they paint.L<strong>an</strong>guage is <strong>of</strong>ten as import<strong>an</strong>t in modern art as is the artwork itself. One isalways a little surprised at the smooth articulateness <strong>of</strong> modern painters,selling, selling. Often l<strong>an</strong>guage becomes the art: Ceci ne pas une pipe.Americ<strong>an</strong> <strong>an</strong>d British journalists once thought <strong>of</strong> themselves as workingmen,mostly, right through World War II: Scoop or Front Page. Journalists on

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