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managing travel for planned special events - FHWA Operations ...

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or variable message signs. CMSs are programmabletraffic control devices that canusually display any combination of charactersto present messages to motorists. Thesesigns are either: (1) permanently installedabove or on the side of the roadway, (2)portable devices attached to a trailer, or (3)portable devices mounted directly on a truckand driven to a desired location.Highway advisory radio is an effective tool<strong>for</strong> providing timely traffic and <strong>travel</strong> conditionin<strong>for</strong>mation to the public. It has variousadvantages and disadvantages. Its most importantadvantage is that it can reach more<strong>travel</strong>ers, or potential <strong>travel</strong>ers, than theother roadside technology, changeable messagesigns. While CMSs reach only thosemotorists at a particular point, and can onlyconvey a short message, HAR has the advantageof being able to communicate withany person in the HAR broadcast range.Furthermore, the amount of in<strong>for</strong>mation thatcan be conveyed to the user is much greater.Its primary disadvantage is that it is restrictedto low power, and this can lead topoor signal quality (since many outside<strong>for</strong>ces affect the signal, such as weather)and, there<strong>for</strong>e, poor listener levels.The public has learned to depend upon themedia to provide them with “almost” realtimetraffic in<strong>for</strong>mation. Commercial radiohas proven to be a good means of providing<strong>travel</strong>ers with traffic in<strong>for</strong>mation both in andout of their vehicles. It is not uncommon <strong>for</strong><strong>planned</strong> <strong>special</strong> event stakeholders, includingpublic agencies, to partner with a commercialradio station (or <strong>for</strong> a commercialradio station to sponsor a <strong>special</strong> event) toenhance the in<strong>for</strong>mation dissemination relatedto the event and its transportation conditions.Care should be taken to ensure thatthe in<strong>for</strong>mation disseminated reflects currenttraffic conditions and is credible.Other technology applications include:• Cellular telephone-based systems• 511• In-vehicle displays• Subscription services• Personal data assistantsAn en-route <strong>travel</strong>er in<strong>for</strong>mation plan mustbe developed in concert with the traffic flowplan and traffic control plan. The success ofany traffic management plan depends ondisseminating correct in<strong>for</strong>mation to motoristsat the right time and location.Detailed plans are necessary that identify thefacilities and resources to be used. For instance,what permanent CMS or HAR are tobe used and what holes exist in the in<strong>for</strong>mationdissemination strategy? Where willportable devices be required? Traveler in<strong>for</strong>mationplans must include <strong>planned</strong> messagesets <strong>for</strong> equipment and technology usedto disseminate en-route <strong>travel</strong>er in<strong>for</strong>mation,including static signs, changeable messagesigns, highway advisory radio, and telephonein<strong>for</strong>mation systems.Traffic Surveillance PlanA traffic surveillance plan can include:• Closed-circuit television systems• Field observation• Aerial observation• Media reportsClosed-circuit television surveillance is avery valuable <strong>planned</strong> <strong>special</strong> event managementtool <strong>for</strong> observing real-time conditionsrelated to <strong>special</strong> event corridors, alternateroutes, parking and pedestrian conditions,as well as <strong>for</strong> a verification tool <strong>for</strong>messages placed on changeable messagesigns.3-42

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