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INTRODUCTIONIn order to guide the user, this chapter addressesfour key topics, corresponding tofive phases of <strong>managing</strong> <strong>travel</strong> <strong>for</strong> <strong>planned</strong><strong>special</strong> <strong>events</strong>, including: (1) event operationsplanning, (2) implementation and dayof-eventactivities, (3) post-event activities,and (4) program planning. In planning <strong>for</strong>all <strong>planned</strong> <strong>special</strong> <strong>events</strong> in a region, thefinal section on program planning highlightsissues to consider that evolve from and/orpertain to discrete/recurring <strong>events</strong> at a permanentvenue. By following each one of thesteps and procedures, the user will haveidentified and covered all the significant aspectsthat are necessary to result in successfulmanagement of <strong>travel</strong> <strong>for</strong> a <strong>planned</strong> <strong>special</strong>event with characteristics specific to adiscrete/recurring event at a permanentvenue.A discrete/recurring event at a permanentvenue occurs on a regular basis at a sitezoned and designed specifically to accommodate<strong>planned</strong> <strong>special</strong> <strong>events</strong>. Table 11-1indicates different types of <strong>planned</strong> <strong>special</strong><strong>events</strong> classified as a discrete/recurringevent at a permanent venue. This categoryincludes <strong>events</strong> that occur in urban and metropolitanareas, and the rural event categoryincludes discrete/recurring <strong>events</strong> at a permanentvenue that take place in rural areas.Table 11-2 lists key characteristics of a discrete/recurringevent at a permanent venue.Table 11-1Types of Discrete/Recurring Events at aPermanent VenueEVENT TYPE• Sporting and concert <strong>events</strong> at stadiums andarenas• Concert <strong>events</strong> at amphitheatersTable 11-2Distinguishing Operating Characteristics ofa Discrete/Recurring Event at a PermanentVenueCHARACTERISTIC• Specific starting and predictable ending times• Known venue capacity• Advance ticket sales• Weekday event occurrencesSpecial ConsiderationsIn light of the characteristics of a discrete/recurringevent at a permanent venue,<strong>special</strong> considerations when planning suchan event include:• Permanent venues located in urban areasusually have exclusive off-street parkingto accommodate capacity <strong>events</strong>, andgood access exists between venue parkingareas and freeway/arterial corridortraffic flow routes serving the venue.• In metropolitan areas, permanent venuesoften feature high-capacity connections(e.g., transit) to the transportation systemserving the region.• Parking areas at many permanent venuesexist immediately adjacent to the venue,creating a more self-contained site trafficcirculation and pedestrian access environmentsimilar to other major, permanenttraffic generators (e.g., airports andregional shopping centers).• These <strong>events</strong> generate high peak arrivalrates because of event patrons’: (1) urgencyto arrive at the venue by a specificstart time and (2) possession of a reservedseat ticket that does not requireearly arrival.• Special <strong>events</strong> that have general admissionseating or permit tailgating havelower, yet pronounced, peak arrivalrates.• Discrete/recurring <strong>events</strong> at a permanentvenue end abruptly, thus creating high11-2

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