managing travel for planned special events - FHWA Operations ...

Table 10-1Key Post-Event ActivitiesACTION• Review measures of effectiveness identified inevent operations planning phase.• Compile agency measures of effectiveness.• Compile performance evaluation data.• Conduct stakeholder participant debriefing.• Conduct event patron survey.• Conduct public survey.• Conduct a post-event debriefing meeting.• Prepare a post-event report.Measures of EffectivenessMeasures of effectiveness (MOEs) representquantitative measures that give some insightinto how effectively a unit is performing.MOEs are measures of activity that, whilenot reflecting performance directly, showworkload and trends. To evaluate how wellthe traffic management plan worked, someform of measurement is necessary. In additionto telling stakeholders how effectivetheir plan was, the measurements providetransportation professionals the means todemonstrate to others, including the mediaand elected officials, how well the plan mayhave worked.There are two areas of effectiveness thatshould be measured, internal and external:• Internal measures are actions taken bythe traffic management team that maynot be apparent to the public. For example,while the public would note a trafficincident being cleared, they would notbe aware of the total number of trafficincidents handled.• Examples of internal data, which can bemeasured, are indicated in Table 10-2.• Internal measures are beneficial tostakeholders in helping them evaluatetraffic management team activity.Table 10-2Internal Measures of EffectivenessMEASURE• Number of messages displayed on changeablemessage signs• Number of messages broadcast on highwayadvisory radio• Number of traffic incidents handled• Number of messages transmitted betweenstakeholders• Number of traffic signal timing changes• Number of times a ramp(s) was closed andtime/duration of closure(s)• External measures are readily identifiableby the public during a planned specialevent. The volume of traffic onprimary and alternate routes representtwo examples.• External measures are clearly experiencedby most spectators attending aspecial event and are factors most likelyto be noted by the public.• External measures are likely to beviewed as more important by those outsidethe traffic management team, suchas transportation system users and communityinterest stakeholders.• Table 10-3 presents a list of externalmeasures.Table 10-3External Measures of EffectivenessMEASURE• Volume of traffic on major routes• Volume of traffic on alternate routes• Volume of traffic entering and exiting the siteand parking areas• Hours of delay• Number of event patrons and participants utilizingtransit to and from the event• Travel times• Modal split• Average vehicle occupancy10EVENT PROFILE POST-EVENT ACTIVITIES DAY-OF-EVENT ACTIVITIES ADVANCE PLANNINGOVERVIEW10-3