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Field Observation........................................................................................ 6-71Aerial Observation....................................................................................... 6-71Media Reports............................................................................................. 6-72Traffic Incident Management and Safety Plan......................................................... 6-72Overview ..................................................................................................... 6-72Crash Prevention Tactics............................................................................ 6-72Service Patrols ............................................................................................ 6-73Traffic Incident Quick Clearance Initiatives................................................. 6-75References............................................................................................................... 6-76CHAPTER SEVEN – TRAVEL DEMAND MANAGEMENT AND TRAVELERINFORMATION ............................................................................... 7-1Purpose.................................................................................................................... 7-1Introduction .............................................................................................................. 7-1Travel Demand Management .................................................................................. 7-2Overview ..................................................................................................... 7-2Demand Management Strategies ............................................................... 7-3High Occupancy Vehicle Incentives............................................................ 7-3Event Patron Incentives .............................................................................. 7-6Bicyclist Accommodation ............................................................................ 7-7Local Travel Demand Management............................................................ 7-8Transit Service ......................................................................................................... 7-9Overview ..................................................................................................... 7-9Public Transit Service Expansion ............................................................... 7-9Express Bus Service................................................................................... 7-11Charter Service ........................................................................................... 7-12Transit Service Marketing ........................................................................... 7-13Pre-Trip Traveler In<strong>for</strong>mation................................................................................... 7-14In<strong>for</strong>mation Needs....................................................................................... 7-14Internet ........................................................................................................ 7-16Telephone In<strong>for</strong>mation Systems ................................................................. 7-17Public In<strong>for</strong>mation Campaign...................................................................... 7-19Event and Venue Transportation Guide ..................................................... 7-20Other Technology Applications ................................................................... 7-21References............................................................................................................... 7-22CHAPTER EIGHT – IMPLEMENTATION ACTIVITIES ....................................................... 8-1Purpose.................................................................................................................... 8-1Introduction .............................................................................................................. 8-1Implementation Plan ................................................................................................ 8-2Overview ..................................................................................................... 8-2Plan Specifications...................................................................................... 8-3Review and Testing.................................................................................................. 8-5Purpose....................................................................................................... 8-5Stakeholder Simulation Exercises .............................................................. 8-6Equipment Testing ...................................................................................... 8-8Personnel ................................................................................................................. 8-9Overview ..................................................................................................... 8-9Volunteer Recruitment ................................................................................ 8-11Training Activities........................................................................................ 8-11References............................................................................................................... 8-12CHAPTER NINE – DAY-OF-EVENT ACTIVITIES ............................................................... 9-1Purpose.................................................................................................................... 9-1Introduction .............................................................................................................. 9-1Traffic Management Team....................................................................................... 9-2vii

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