12.07.2015 Views

managing travel for planned special events - FHWA Operations ...

managing travel for planned special events - FHWA Operations ...

managing travel for planned special events - FHWA Operations ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

not offer advance ticket sales typically requirea market analysis based on <strong>travel</strong> timeor distance and referencing area populationdistribution.5Figure 5-8Pre-Event ActivityMarket Area AnalysisA market area analysis identifies the originand destination of trips to and from a<strong>planned</strong> <strong>special</strong> event. The analysis focuseson developing a regional directional distributionof event patron trips to/from an <strong>events</strong>ite via personal automobile. The site refersto the collective parking areas serving thevenue. A regional directional distributionspecifies: (1) the freeway and arterial corridorsserving the venue site and (2) the percentsplit and volume of event-generatedautomobile trips traversing each corridor.Appendix E contains a regional directionaldistribution prepared <strong>for</strong> the NASCAR Kansas400 race. (20)Table 5-16 summarizes three analysis methodsused to define a <strong>planned</strong> <strong>special</strong> eventmarket area.Travel Time and Distance AnalysisPractitioners can apply a <strong>travel</strong> time analysisor distance analysis to estimate the marketarea <strong>for</strong> any <strong>planned</strong> <strong>special</strong> event. Continuous<strong>events</strong> or street use <strong>events</strong> that doFigure 5-9 illustrates an example <strong>travel</strong> timeanalysis <strong>for</strong> a downtown Chicago lakefrontfireworks display. A geographic in<strong>for</strong>mationsystem or other mapping software toolcan create <strong>travel</strong> time zones, as shown in thefigure, based on user-defined thresholds.Multiple <strong>travel</strong> time zones allow users toper<strong>for</strong>m a weighted analysis of populationdistribution. Practitioners should categorizearea population within each <strong>travel</strong> time zoneby zip code or, <strong>for</strong> a 15 minute threshold orless, by census tract. Most geographic in<strong>for</strong>mationsystems and computer mappingtools generate spreadsheets identifying allspatial population categories within each<strong>travel</strong> time zone. Using the spreadsheet,practitioners can assign a freeway or arterialcorridor, serving the event venue site, toeach defined population category. Thepopulation distribution among roadway systemcorridors constitutes the regional directionaldistribution <strong>for</strong> the <strong>planned</strong> <strong>special</strong>event. Practitioners can also incorporateCensus socioeconomic data into an analysisas necessary.The described <strong>travel</strong> time analysis methodologyapplies to a distance analysis as well.Instead of <strong>travel</strong> time thresholds, users definedistance thresholds. Practitionersshould exercise care in developing a <strong>planned</strong><strong>special</strong> event market area by <strong>travel</strong> time orabsolute distance to the event venue site:• In the case of continuous <strong>events</strong> orstreet use <strong>events</strong>, the market areamust incorporate only the communityor region the event is staged <strong>for</strong>.EVENT PROFILE POST-EVENT ACTIVITIES DAY-OF-EVENT ACTIVITIES ADVANCE PLANNINGOVERVIEW5-25

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!