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ensure successful traffic managementplan deployment, the traffic managementteam must adopt a <strong>for</strong>mal managementprocess and establish an interagencycommunication structure and protocol tosupport day-of-event operations.• Other essential team management considerationsinvolve (1) the designation ofan Incident Commander <strong>for</strong> the <strong>planned</strong><strong>special</strong> event and (2) the set up of a temporary,multi-agency command post ator near the event venue.• Traffic management team officialsshould anticipate enacting modificationsto the traffic management plan duringthe rural event.• Surveillance in<strong>for</strong>mation and per<strong>for</strong>manceevaluation data define transportationoperation conditions and, thus, influencedecision-making at a day-ofeventbriefing. Given the typical lack oftransportation management centers in ruralareas, transportation system operatorsusually monitor system operations fromthe event command post using portableequipment (e.g., laptop computers, devicesusing radio/cellular/spread spectrumradio communication, etc.).• The collection and evaluation of transportationsystem per<strong>for</strong>mance dataproves valuable in guiding decisionmakingnot only on the day-of-event butalso <strong>for</strong> recurring rural <strong>events</strong>. Stakeholderscan archive raw data <strong>for</strong> use infuture feasibility studies, and variousevaluation measures can identify specificareas that require improvement <strong>for</strong> future,similar <strong>events</strong>.• The traffic management team must exercisegreat care in collecting per<strong>for</strong>manceevaluation data in order to ensure dataquality and consistency.POST-EVENTACTIVITIESAll of the primary products of this phase(e.g., participant evaluation, post-event debriefing,and post-event report) have a highlevel of applicability to rural <strong>events</strong>. Giventhe infrequent occurrence of rural <strong>events</strong>coupled with the scarcity of <strong>travel</strong> <strong>for</strong>ecastdata, post-event activity results represent akey resource in planning <strong>for</strong> future rural<strong>events</strong> in a region.Table 15-5 presents a checklist of post-eventactivities <strong>for</strong> rural <strong>events</strong>. The post-eventactivities section of this handbook providesdetailed in<strong>for</strong>mation on common techniques,<strong>special</strong> considerations, and recommendedprotocol that facilitate the activities listed inthe table.Table 15-5Checklist of Post-Event Activities <strong>for</strong> Rural EventsHANDBOOKPAGEACTION10-2 • Review measures of effectiveness identified in event operations planning phase.10-3 • Compile agency measures of effectiveness.9-14 • Compile per<strong>for</strong>mance evaluation data.10-5 • Conduct stakeholder participant debriefing.10-6 • Conduct event patron survey.10-7 • Conduct public survey.10-7 • Conduct a post-event debriefing meeting.10-10 • Prepare a post-event report.APPLIES15-8

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