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Table 3-17Market Area Analysis MethodsMETHODDESCRIPTIONTravel time analysis • Determine population distribution within <strong>travel</strong> time threshold of event venue.Distance analysis • Determine population distribution within distance radius of event venue.Origin locationanalysis• Determine weighted distribution of known origins by place or zip code.Figure 3-9 presents a parking demand analysisprocess used to determine the adequacyof event venue (on-site) parking and theidentification of appropriate off-site parkingareas. The flowchart denotes an analysisconducted <strong>for</strong> a one-time interval. Practitionersshould per<strong>for</strong>m an iterative parkingdemand analysis, over hourly time periodsas necessary, if considering parking areascharacterized by high background parkingturnover.Traffic Demand AnalysisA traffic demand analysis determines: (1) alocal area directional distribution and (2) theoverall assignment of event-generated traffic.This analysis references results obtainedthrough the <strong>travel</strong> <strong>for</strong>ecast, market areaanalysis, and parking demand analysis.The local area directional distribution indicatesfreeway ramps and intersections, includingturning movements, traversed byevent-generated traffic arriving to or departingfrom a <strong>planned</strong> <strong>special</strong> event. The regionaldirectional distribution, as determinedin the market area analysis, quantifies thepercentage of event patron trips (e.g., origins)by regional freeway and arterial corridor,and the <strong>planned</strong> <strong>special</strong> event parkingareas, as determined in the parking demandanalysis, represent sink nodes or location oftrip destination.Traffic demand analysis includes developingcomposite background and event-generatedtraffic projections <strong>for</strong> all roadway systemfacilities serving the event venue. Compositetraffic volumes expressed as an hourly(or sub-hourly) rate meet roadway capacityanalysis input requirements. These ratesidentify the peak hour capacity analysis periodsduring event patron arrival and/or departure.Practitioners must adjust backgroundtraffic volumes to account <strong>for</strong> displacedand diverted traffic due to road closuresrequired to stage the <strong>planned</strong> <strong>special</strong>event.As a preliminary step to assess the need toper<strong>for</strong>m a detailed roadway capacity analysis,draw a circular screen line (e.g., 0.5 to 1mile radius) around the event venue site.Note each roadway segment intercepted bythe screen line, and estimate the segment’scapacity in each direction of <strong>travel</strong>. Create achart of hourly composite traffic volumes<strong>for</strong> each identified segment, and assess capacitydeficiencies in both directions of<strong>travel</strong>.Roadway Capacity AnalysisA roadway capacity analysis uses trafficdemand analysis results to measure the impactof a proposed <strong>planned</strong> <strong>special</strong> event onroadway system operations. At the feasibilitystudy level, a roadway capacity analysisreferences existing roadway facility operationsand capacity (e.g., no reverse flow operationor other capacity enhancements).The analysis assumes pedestrian accessmanagement strategies will minimize pedestrian/vehicularconflicts, and parking area3EVENT PROFILE POST-EVENT ACTIVITIES DAY-OF-EVENT ACTIVITIES ADVANCE PLANNINGOVERVIEW3-25

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