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managing travel for planned special events - FHWA Operations ...

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The state-of-the-practice involves an operations-basedapproach that incorporates existingpolicies, procedures, and infrastructureapplied under daily traffic management,incident management, and multi-modalmanagement activities. In this approach,stakeholder planning activities parallel those<strong>for</strong> un<strong>planned</strong> <strong>events</strong>, such as traffic incidentsand emergencies, where various whatifscenarios shape response and managementstrategies. Stakeholders characteristicallydiverge from an interagency concept of operationsand, instead, focus on the rapid mobilizationand execution of <strong>planned</strong> agencyspecifictasks.However, incident management or emergencyresponse experiences provide the opportunityto build on existing stakeholderrelationships, although it must be recognizedthat stakeholder roles and priorities changeconsiderably under <strong>planned</strong> <strong>special</strong> <strong>events</strong>.This technical reference will facilitate buildinga successful <strong>special</strong> event transportationmanagement plan starting from a cornerstoneof daily traffic, incident, and multimodalmanagement activities.The state-of-the-art in <strong>managing</strong> <strong>travel</strong> <strong>for</strong><strong>planned</strong> <strong>special</strong> <strong>events</strong> emphasizes a programapproach specific to <strong>planned</strong> <strong>special</strong><strong>events</strong>. This approach revolves around distinct,chronological phases relative to advanceplanning, management, and evaluationactivities. Individual phases includeinterconnected strategies to assist stakeholdersin identifying needs and resultingoperations and service strategies tailored tothe characteristics of a specific <strong>planned</strong> <strong>special</strong>event:• <strong>Operations</strong> strategies include proactivecontrol and management tactics, coupledwith innovative technology applications,that effect changes in traffic and transitoperations to improve safety and reducedelay in addition to reducing field personnelrequirements.• Service strategies include policies andinitiatives aimed at communicating advisoryin<strong>for</strong>mation and <strong>travel</strong> options toevent patrons and non-attendee road usersto reduce peak traffic demand levelson corridors serving an event venue, thusimproving system <strong>travel</strong> mobility and reliability.Collectively, these strategies meet the challengeof <strong>managing</strong> <strong>travel</strong> <strong>for</strong> <strong>planned</strong> <strong>special</strong><strong>events</strong> on a local level or <strong>for</strong> a single<strong>planned</strong> <strong>special</strong> event. Stakeholders mustpredict <strong>travel</strong> demand and efficiently utilizethe excess capacity of the roadway system,parking facilities, and transit. They mustalso reach out to all road users, communicate<strong>travel</strong> in<strong>for</strong>mation, and offer attractiveincentives to influence <strong>travel</strong>er behavior anddecision-making.Integration of phases, from post-eventevaluation to advance planning <strong>for</strong> future<strong>planned</strong> <strong>special</strong> <strong>events</strong>, creates a seamlessprocess allowing <strong>for</strong> continuous improvementof transportation system per<strong>for</strong>mancefrom one <strong>planned</strong> <strong>special</strong> event to the next.This iterative process, where stakeholdersapply successes and lessons learned from aparticular <strong>special</strong> event to future <strong>events</strong>,meets the challenge of <strong>managing</strong> <strong>travel</strong> <strong>for</strong><strong>planned</strong> <strong>special</strong> <strong>events</strong> on a regional level or<strong>for</strong> all <strong>planned</strong> <strong>special</strong> <strong>events</strong> in a region.The advance planning and management of<strong>travel</strong> <strong>for</strong> <strong>planned</strong> <strong>special</strong> <strong>events</strong> requires theconsistent involvement and coordination ofstakeholders within and across every eventmanagement phase. Stakeholders may havethe opportunity to partner with new stakeholdersacross <strong>travel</strong> modes, disciplines, andjurisdictions. As a result, the state-of-the-arti-3

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