managing travel for planned special events - FHWA Operations ...

• Public surveys warrant strong considerationfor special events under this categoryas event performance evaluationdata fails to assess all community impacts.o Though not necessary for everyevent occurrence, stakeholders mayconduct a public survey: (1) after thefirst of a series of recurring specialevents (e.g., sports season), (2) afterreceiving negative feedback throughcommunity interest stakeholders, or(3) after a specified period of time(e.g., annually or every few years)for all events held at a particularpermanent venue.o Survey results alert special eventstakeholders of impacts to affectedresidents and businesses, in additionto non-attendee transportation systemusers, that may continue to occurwith each successive major specialevent at a particular permanentvenue. As a result, stakeholders candevelop and implement appropriatestrategies (e.g., enforcement, etc.) tomitigate the identified impact(s) forfuture planned special events. Trafficmanagement team efforts alsowould include monitoring knowncommunity impacts on the futureday-of-event followed by a posteventevaluation.PROGRAM PLANNINGProgram planning activities involve the developmentof policies, programs, and initiativesthat facilitate improved planning andmanagement of travel for future plannedspecial events. Program planning activitiesfor all planned special events in a regionhave a high level of applicability to discrete/recurringevents at a permanent venue.Stakeholders that have a consistent role inmanaging travel for planned special eventsat a particular permanent venue can addressrecurring needs and improve the planningprocess for future events through variousregional planned special event program initiatives.Table 11-6 summarizes program planningactivities for discrete/recurring events at apermanent venue.Some distinguishing considerations of thisevent category during the program planningphase include:• The fixed location of major planned specialevent venues allows for the easyidentification of stakeholder representativesinvolved in regular planning andday-of-event travel management for specialevents at these venues. Under a regionalplanned special events programframework, these representatives collaborateas a task force, working to: (1)strengthen interagency coordination forfuture special events, (2) identify needsrelative to minimizing community impactsand improving transportation systemoperations during venue events.The latter involves proposing new policies,regulations, and infrastructure deploymentsto support future eventspecifictraffic management plans andtravel demand management initiatives.• Permanent infrastructure deploymentsprove cost-effective at permanent venueshosting numerous planned special eventsor multiple major events in a calendaryear. As indicated in Table 11-6, infrastructuredeployment also includes newtransportation services designed to increasetransportation system capacityduring a planned special event. For instance,a transit agency may design and11-10