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RUNNING A SUCCESSFUL REIA MEETING
A good friend of mine who's very successful in real estate and a
variety of other businesses once said, "I'd rather not sit in an airplane
while it's going down. Instead, I'd rather just jump out of the plane
and build my parachute on the way down." While that sounds a little
scary, it's worked out pretty well for him. I would encourage you to
take the same approach in our marketing plan.
All of the suggestions in this chapter can be used together. A
successful promotional campaign will make use of a variety of
different methods that all complement each other. These methods
work together, each one strengthening the other, until you've created
a truly irresistible campaign that has people beating down the doors
to your event.
Always keep the big picture in mind and develop a total campaign
strategy that targets as many different niches, groups, and
individuals as possible. While each one of these methods is helpful,
using them together is what makes them truly powerful. Take some
time to create a full-featured campaign strategy that not only focuses
on an individual event but considers the success of the group and all
future events as well. This is the key to hosting one incredibly
popular event after another.
Review Checklist For Chapter 3
Your REIA Group's Website
Does your REIA group have a website?
Does it have information about the objectives of the group?
Can someone find out how to attend meeting through your
website?
Is there information about the group's leaders?
Does it contain pictures or videos of past events?
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