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LARRY GOINS AND SHAUN MCCLOSKEY<br />

two payments?" These types of questions are coming from people<br />

that want <strong>to</strong> buy the product. They're ready <strong>to</strong> go for the most part,<br />

but may have one small questions or objection <strong>to</strong> overcome before<br />

making their final decision. If I'm off spending an hour with the guy<br />

who has questions about how <strong>to</strong> run his real estate business and<br />

these prospective buyers have <strong>to</strong> wait until I'm finished doing a free<br />

coaching session, there's a pretty good chance I'm going <strong>to</strong> lose<br />

those sales.<br />

Listen, I don't mean this wrong. Please don't take these last few<br />

paragraphs as a lack of caring for others’ needs. My heart wants <strong>to</strong><br />

help everyone in that room, and truthfully, I'll stay as late as I need<br />

<strong>to</strong> stay <strong>to</strong> help every single person in that room however I can<br />

possibly help them. I've been known <strong>to</strong> stay answering questions<br />

until 2 and 3 o'clock in the morning out of my desire <strong>to</strong> help. But I<br />

must get the sales taken care of first. That's why I was invited <strong>to</strong><br />

speak. That is one of the keys <strong>to</strong> the purpose of my presentation, <strong>to</strong><br />

help provide income <strong>to</strong> the <strong>REIA</strong>. I'll help everyone else, but let's<br />

get business taken care of real quick first. Anyone that you can put<br />

in place <strong>to</strong> help facilitate this process with the speaker is going <strong>to</strong><br />

help increase your sales. Trust me; there is always at least one<br />

person that has absolutely no sense of sensory acuity <strong>to</strong> others in the<br />

room. This person often forces his way <strong>to</strong> the speaker and dominates<br />

the speaker’s time for his own agenda, not realizing that the speaker<br />

has an agenda that must be met first.<br />

At this point your event is over, and if you've followed the<br />

suggestions in this book, it was a big success. This is no easy feat.<br />

You should take the time <strong>to</strong> be proud of your accomplishments after<br />

every event. Now that the audience has gone home, however, you<br />

still have a bit of work <strong>to</strong> do. The next chapter will cover everything<br />

you'll need <strong>to</strong> do after the event. This is just as important as anything<br />

we've already discussed, since there are many things that can have<br />

both positive and negative effects on your <strong>REIA</strong>, even after the fact.<br />

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