INDEX haves and wants, 138, 146 having a successful show, 140 increase attendance, 17, 36, 41, 55 introducing the speaker, 152 play music at the event, 136 schedule, 72, 122, 123, 130, 138, 151, 157 schedule for after the event, 42, 49, 114, 170, 171, 173, 175, 177, 179, 182, 187 setting the proper environment, 135 when <strong>to</strong> end the event, 168, 169 <strong>REIA</strong> group's website, 83, 173, 175 sales 11, 18, 19, 21, 23, 24, 25, 27, 29, 34, 37, 38, 42, 44, 46, 47, 48, 50, 51, 52, 55, 56, 58, 60, 61, 62, 66, 71, 72, 74, 75, 85, 106, 108, 114, 117, 118, 119, 120, 121, 122, 124, 126, 127, 128, 129, 130, 135, 143, 144, 146, 147, 149, 151, 152, 155, 158, 159, 160, 162, 164, 165, 166, 167, 168, 169, 170, 171, 172, 173, 179, 180, 181, 182, 183, 184, 185, 186, 187, 188, 190, 191 from the front of the room, 23, 32, 35, 51, 54, 58, 81, 141, 149, 151, 155, 156, 159, 162, 179 sales table credit card processing machines, 118 sales system, 27, 48, 49, 74, 108, 113, 114, 115, 136, 166, 167, 168, 172, 179 scarcity mentality, 35, 37, 78, 80 Shaun McCloskey, 2, 4, 11, 12, 28, 46, 47, 55, 157, 158, 192 contact Shaun McCloskey, 2, 192, 193 speaker experienced speaker, 41, 46 expert knowledge, 31 good speaker, 23, 31, 32, 34, 35, 48, 53, 54, 56, 94, 128, 135, 147, 164, 186 national speaker, 17, 19, 36, 51, 60, 85, 93, 142, 151, 157 niche speaker, 33 non-experienced speaker, 23, 29 right speaker for your group, 40 speaker's reputation, 19, 40, 42, 48, 126, 189 subject matter, 4, 45, 155 well-known speaker, 41, 62 speaker's alloted speaking time, 63, 128 blackout period, 64 contract, 33, 59, 60, 61, 64, 67, 72, 106, 125, 131, 179, 188 cus<strong>to</strong>mer support, 48, 49 218
INDEX free training, 55, 93 help the speaker <strong>to</strong> be successful, vii, 127 introduction, 23, 54, 74, 123, 134, 142, 143, 149, 152, 153, 154, 155, 156, 157, 158, 161, 172 payments, 60, 65, 71, 117, 130, 138, 166, 167, 168, 170, 171 press kit, 54 products, 36, 39, 40, 48, 49, 50, 51, 52, 56, 57, 58, 61, 67, 71, 72, 73, 75, 80, 91, 94, 98, 114, 117, 118, 119, 120, 121, 123, 124, 126, 127, 129, 130, 131, 138, 149, 153, 164, 165, 166, 167, 168, 170, 173, 179, 180, 183, 185, 186, 187, 190, 191 product return policy, 60, 61, 187, 188 promotional material, 53, 72, 123, 130 references, 46, 47, 48, 51, 52, 66, 86 requirements from <strong>REIA</strong>, 52, 61, 109, 123, 125, 159 samples of training materials, 56 speaker's credentials a professional pho<strong>to</strong>, vi, 53 biography, 53 speaking event adequate facilities, 70, 107, 128 arranging chairs, 110 audio and visual equipment, 112 location of the event, 106, 109, 161 microphones, 70, 114, 115, 116, 129, 174 PA system, 70, 114, 115, 128 parking at the event, 70, 107, 128 planning stages, 38, 105, 133 projec<strong>to</strong>rs and screens, 116 set-up stage, 40, 59, 66, 105, 117, 124, 133, 134 technological considerations, 108 Steve Cook, 24, 142 title companies, 20, 82 traditional promotional methods, 97 Twitter, 68, 86, 87, 103 webinars www.bookLarryGoins.com, 2, 53, 184, 185 219
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