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INDEX<br />

free training, 55, 93<br />

help the speaker <strong>to</strong> be successful, vii, 127<br />

introduction, 23, 54, 74, 123, 134, 142, 143, 149, 152, 153, 154, 155,<br />

156, 157, 158, 161, 172<br />

payments, 60, 65, 71, 117, 130, 138, 166, 167, 168, 170, 171<br />

press kit, 54<br />

products, 36, 39, 40, 48, 49, 50, 51, 52, 56, 57, 58, 61, 67, 71, 72, 73,<br />

75, 80, 91, 94, 98, 114, 117, 118, 119, 120, 121, 123, 124, 126, 127,<br />

129, 130, 131, 138, 149, 153, 164, 165, 166, 167, 168, 170, 173, 179,<br />

180, 183, 185, 186, 187, 190, 191<br />

product return policy, 60, 61, 187, 188<br />

promotional material, 53, 72, 123, 130<br />

references, 46, 47, 48, 51, 52, 66, 86<br />

requirements from <strong>REIA</strong>, 52, 61, 109, 123, 125, 159<br />

samples of training materials, 56<br />

speaker's credentials<br />

a professional pho<strong>to</strong>, vi, 53<br />

biography, 53<br />

speaking event<br />

adequate facilities, 70, 107, 128<br />

arranging chairs, 110<br />

audio and visual equipment, 112<br />

location of the event, 106, 109, 161<br />

microphones, 70, 114, 115, 116, 129, 174<br />

PA system, 70, 114, 115, 128<br />

parking at the event, 70, 107, 128<br />

planning stages, 38, 105, 133<br />

projec<strong>to</strong>rs and screens, 116<br />

set-up stage, 40, 59, 66, 105, 117, 124, 133, 134<br />

technological considerations, 108<br />

Steve Cook, 24, 142<br />

title companies, 20, 82<br />

traditional promotional methods, 97<br />

Twitter, 68, 86, 87, 103<br />

webinars<br />

www.bookLarryGoins.com, 2, 53, 184, 185<br />

219

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