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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />
Also, when it comes <strong>to</strong> giving away prizes, the whole "bring the<br />
energy <strong>to</strong> the room" thing applies here as well. Remember, you’re<br />
giving away awesome free stuff! You should be excited about this!<br />
If you're not, get someone else who is excited <strong>to</strong> give away the stuff.<br />
I've been <strong>to</strong> meetings where they do the raffle, announce a winner,<br />
and no one claps, no one is excited, and no one even says thank you.<br />
This is prime time <strong>to</strong> build up the energy in the room by<br />
commanding a response. If you're thinking, "Command a response?<br />
It sounds harsh <strong>to</strong> me," I understand. I'm not talking about being a<br />
drill sergeant. I mean you should encourage clapping for the winner<br />
by starting <strong>to</strong> clap a little bit yourself. Others will follow your lead.<br />
If you don't initiate the clap, no one else will. If you clap, everyone<br />
will. Try it; you'll see what I mean.<br />
And if I clap and only a few others join in, I might even command<br />
more of a response—just by having some fun with it. I might say<br />
something like, "Come on guys! Jason just won a $50 gift certificate<br />
<strong>to</strong> Home Depot! Show him by round of applause how much it<br />
should have been you that won!"<br />
Drive them <strong>to</strong> the Saturday Workshop<br />
Right before the speaker goes on stage might also be a great time <strong>to</strong><br />
mention any follow-up events like Saturday workshops. Be sure <strong>to</strong><br />
only mention information that's going <strong>to</strong> build up the attendance of<br />
this particular speaker’s event. Do not mention anything else for<br />
sale, other than what the featured speaker will be promoting. I<br />
personally witnessed a <strong>REIA</strong> host spend the entire half hour before I<br />
went on stage promoting a bus <strong>to</strong>ur that he was going <strong>to</strong> be doing<br />
the following month. He said over and over again how the bus <strong>to</strong>ur<br />
was going <strong>to</strong> teach them everything they needed <strong>to</strong> know about how<br />
<strong>to</strong> evaluate real estate deals, and that they didn't need any other<br />
training <strong>to</strong> be successful in their business. The bus <strong>to</strong>ur was $99 and<br />
he was pushing it hard. This was right before I was getting ready <strong>to</strong><br />
offer a $1997 home study course and bootcamp package.<br />
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