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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />

Also, when it comes <strong>to</strong> giving away prizes, the whole "bring the<br />

energy <strong>to</strong> the room" thing applies here as well. Remember, you’re<br />

giving away awesome free stuff! You should be excited about this!<br />

If you're not, get someone else who is excited <strong>to</strong> give away the stuff.<br />

I've been <strong>to</strong> meetings where they do the raffle, announce a winner,<br />

and no one claps, no one is excited, and no one even says thank you.<br />

This is prime time <strong>to</strong> build up the energy in the room by<br />

commanding a response. If you're thinking, "Command a response?<br />

It sounds harsh <strong>to</strong> me," I understand. I'm not talking about being a<br />

drill sergeant. I mean you should encourage clapping for the winner<br />

by starting <strong>to</strong> clap a little bit yourself. Others will follow your lead.<br />

If you don't initiate the clap, no one else will. If you clap, everyone<br />

will. Try it; you'll see what I mean.<br />

And if I clap and only a few others join in, I might even command<br />

more of a response—just by having some fun with it. I might say<br />

something like, "Come on guys! Jason just won a $50 gift certificate<br />

<strong>to</strong> Home Depot! Show him by round of applause how much it<br />

should have been you that won!"<br />

Drive them <strong>to</strong> the Saturday Workshop<br />

Right before the speaker goes on stage might also be a great time <strong>to</strong><br />

mention any follow-up events like Saturday workshops. Be sure <strong>to</strong><br />

only mention information that's going <strong>to</strong> build up the attendance of<br />

this particular speaker’s event. Do not mention anything else for<br />

sale, other than what the featured speaker will be promoting. I<br />

personally witnessed a <strong>REIA</strong> host spend the entire half hour before I<br />

went on stage promoting a bus <strong>to</strong>ur that he was going <strong>to</strong> be doing<br />

the following month. He said over and over again how the bus <strong>to</strong>ur<br />

was going <strong>to</strong> teach them everything they needed <strong>to</strong> know about how<br />

<strong>to</strong> evaluate real estate deals, and that they didn't need any other<br />

training <strong>to</strong> be successful in their business. The bus <strong>to</strong>ur was $99 and<br />

he was pushing it hard. This was right before I was getting ready <strong>to</strong><br />

offer a $1997 home study course and bootcamp package.<br />

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