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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />
slide show which cycles through featured content. This is a great<br />
way <strong>to</strong> give prominence <strong>to</strong> this material and ensure that visi<strong>to</strong>rs have<br />
no problem finding it. It's perfectly acceptable <strong>to</strong> be a little<br />
congratula<strong>to</strong>ry in the article. You have, after all, put in a lot of work<br />
<strong>to</strong> make this a successful event.<br />
If you need a little help with this, ask the speaker <strong>to</strong> help you. He<br />
may already have an "After the Event" article he can share, leaving<br />
much less work for you <strong>to</strong> do on your own.<br />
Link To It<br />
In a previous chapter, I mentioned how important it is <strong>to</strong> utilize<br />
social media <strong>to</strong> help promote your group. One of the reasons an<br />
article about the event is so useful is that you can link <strong>to</strong> it on all<br />
your social media accounts. Sites like Facebook will let you link <strong>to</strong> a<br />
specific article and will even include a small blurb when you do.<br />
This is a great way <strong>to</strong> stay in contact with thousands of different<br />
users, and get the word out with just a few clicks.<br />
In addition <strong>to</strong> this, the people who attended the event can also share<br />
the link. If you're putting pictures in your Facebook posts, you can<br />
tag the people in the pictures from your <strong>REIA</strong> meeting. This is<br />
another great way <strong>to</strong> spread the word. People love pictures, and<br />
sharing them is a non-abrasive form of free advertising. Many of<br />
them will be excited <strong>to</strong> talk about the event they just attended. By<br />
posting <strong>to</strong> Facebook and other social media sites, linking <strong>to</strong> the<br />
article, pho<strong>to</strong>s, and videos, you're giving them the ability <strong>to</strong> share<br />
this with all of their contacts. A personal endorsement by a trusted<br />
individual is one of the best things you can hope for, making this is<br />
a great way <strong>to</strong> leverage your attendees <strong>to</strong> help build interest among<br />
their family and friends. By the way, every time someone posts an<br />
awesome message or testimonial on Facebook, you should copy that<br />
right over <strong>to</strong> your website as well. You'll be surprised how fast word<br />
gets out when you let others be a part of sharing the message!<br />
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