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RUNNING A SUCCESSFUL REIA MEETING visit your site and there's been no new updates or content added for the past four months. • Promoting the Site/Event Once you've created a professional and enticing website for your REIA group, you will need to get people to visit it. Driving traffic to a website can be difficult if there is no reason for people to visit. There are a number of different ways you can do it; however, one of the best methods is to make use of social media. Over the past few years, social media has exploded in popularity, and these sites can be a wonderful way to tap into millions of active internet users. On top of this, changes to the way search engines such as Google rank different websites have made social media even more important. To put it simply, every reference to a website is given a certain value. When someone mentions your REIAs website on a social media site like Twitter, Facebook, or even another website blog, your site will receive a certain number of points, which help it reach the top of search engine results. Social media references are now more highly valued than ever, and having a significant presence on these sites will be a great benefit to your group's own website. • Facebook Facebook is easily one of the most popular sites ever created, and you simply can't afford to neglect it. There are some people who don't know the first thing about computers, yet they know how to use Facebook. Every REIA group needs to have a Facebook Fan Page that is regularly updated. Keeping it updated is easy. Simply make a note that every time something on the website is updated, the Facebook page is simultaneously updated with the same information. (Note: In some cases a good website developer will be able set this up to update your Facebook page automatically so that it's not a manual process.) Your group’s Facebook page should also link back to the group's own website and vice versa. Doing this will allow people to follow your group as well as promote it to their 84
LARRY GOINS AND SHAUN MCCLOSKEY friends and relatives. When you've planned an event, Facebook can also be a great way to continue promoting it. I don't want to turn this book into a Facebook marketing manual (there are plenty of resources out there to help you hone in on this subject), but the fact is, Facebook is a great tool for expanding your reach and should be one of the very first tools you utilize to market your organization. • Twitter Twitter is another popular social media site, but the objective is different. Every message on Twitter has a limit of 150 letters or less, making them very short. This is part of Twitter's appeal and it makes it so people check their Twitter feed on a regular basis. Your REIA group should have a Twitter site, which can be used to both promote events and meetings as well as the group's website. • LinkedIn LinkedIn is a social media site designed for professionals from all walks of life. While Facebook may focus on the casual aspects of life, LinkedIn was designed to help business professionals network with each other. This makes LinkedIn incredibly important for a REIA group because it could be the best place to find different investors and real estate professionals. Not only can you find new group members, you may even be able to find speakers on this site. • Meetup Www.MeetUp.com is a site designed specifically for finding groups and "meeting up." It can be the perfect place to host information about a particular group as well as details of future meetings. These groups can cover any conceivable topic, and many of them are business related. MeetUp can, in fact, be an incredible resource because people will turn to it when looking for events to attend. Some REIAs that I know run their entire association through meetup.com and don't even have a website of their own, proving 85
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CONTENTS FOREWORD .................
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FOREWORD evenue-generating Real Est
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ABOUT THE AUTHORS Larry Goins arry
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