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RUNNING A SUCCESSFUL REIA MEETING
Are They A Good Match For The Group?
Every speaker will focus on a specific subject, so it's important to
make sure they are a good match for the group. Plenty of REIA
groups will focus on one particular field in real estate investing. The
members will want to hear relevant information which they can use
in their own business. Even though a speaker may have interesting
things to say, the subject of their presentation still needs to be in line
with the objectives of the group.
I was at a "new investor" conference once and saw a speaker totally
bomb and sell nothing. Why did he bomb? His subject was on asset
protection. The audience didn't have any assets to protect yet; they
were all new investors with very little money of their own. Needless
to say, the event promoters learned their lesson the hard way. So did
the speaker.
When I first started speaking, I was invited by a small REIA to
come speak about short sales. Back then I didn't know what
questions to ask the association before just saying yes to the
opportunity, and I paid the price for it. I showed up to an event that
was 99% landlords—all over the age of 60. None of them was
interested in my short-term cash producing strategies. Most of the
people in the room had decent sized portfolios of free and clear
rental properties and were, for the most part, retired. They didn't
want to sit and learn a new strategy on how to flip properties; they
were more interested in learning how to make their already existing
rentals more profitable. Needless to say, that was not a profitable
night for the REIA or me, and the poor audience had to sit through a
presentation that was of very little interest to them.
It's important to consider the experience level of the group. Some
will consist entirely of investors who are new to the real estate
market. They may have just purchased their first property and will
have a lot to learn. An advanced group, on the other hand, will get
bored very quickly if the information being presented is too basic. A
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