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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />
A good event will follow a certain formula. Timing is one of the<br />
most important elements of this formula because everything is<br />
building <strong>to</strong> a specific point. Just as with a movie, if the event takes<br />
<strong>to</strong>o long <strong>to</strong> reach the dramatic climax, your audience will lose<br />
interest.<br />
This is the basic formula for a successful event:<br />
The Introduction Phase<br />
The introduction phase is important because it sets the stage for the<br />
event. Some of the attendees may be unfamiliar with the group, the<br />
<strong>to</strong>pic, or even the whole concept of investing. Before you can bring<br />
out a speaker who will give a detailed presentation, you have <strong>to</strong> lay<br />
the groundwork.<br />
Early Information<br />
Some speakers will give a presentation which covers a very specific<br />
sort of niche. To understand investing in notes, for example, the<br />
audience will need <strong>to</strong> know a bit about how notes play in<strong>to</strong> the<br />
current real estate market. It's important <strong>to</strong> keep the information<br />
simple and not cover anything your speaker will be covering.<br />
This is also the period during which other speakers will give their<br />
presentation. Every <strong>REIA</strong> speaking event should have a keynote<br />
speaker. This is the person the audience is there <strong>to</strong> see. Some larger<br />
multi-day events will have a number of different speakers and they<br />
should all go on before the main act.<br />
Introducing the Speaker<br />
One mistake I've seen <strong>REIA</strong> groups make is failing <strong>to</strong> properly<br />
introduce the speaker. This is an important element because it will<br />
build excitement and create a certain framework for the speaker's<br />
presentation. More on this in a minute.<br />
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