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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />

• What is being offered for sale at the event? (product details<br />

and price points).<br />

• When and where <strong>to</strong> ship product offered for sale.<br />

• What will happen with any lef<strong>to</strong>ver product that is not sold<br />

at the event? (Who's responsible for shipping extra product<br />

back? How is this going <strong>to</strong> be handled?)<br />

3. Division and payment of proceeds.<br />

• (Who is processing the payments? Whose order forms are<br />

being used? How is the division of sales handled?)<br />

This is important <strong>to</strong> decide up front. Many <strong>REIA</strong>s will want <strong>to</strong><br />

handle running the payments on their own. I've also spoken at some<br />

<strong>REIA</strong>s that don't have the ability <strong>to</strong> run credit card payments and<br />

have asked me <strong>to</strong> do so. I'm fine with either way, but it needs <strong>to</strong> be<br />

agreed upon up front so that we can all prepare accordingly. I<br />

learned this lesson the hard way one time years ago. I spoke at a<br />

<strong>REIA</strong> event, gave what I felt like was a great presentation, and then<br />

finished my close by driving everyone <strong>to</strong> the back of the room. I<br />

actually sold better than usual and there was a <strong>to</strong>n of people ready <strong>to</strong><br />

sign up! Just then, the <strong>REIA</strong> owner said, "Where are your order<br />

forms?" The contract that we both signed said that he would be<br />

collecting and processing payment, but it didn't say anything about<br />

who was <strong>to</strong> provide the order forms. We both made some incorrect<br />

assumptions. I assumed that since he was collecting, naturally he<br />

would want <strong>to</strong> use his own order forms. He assumed—since he'd<br />

never had a national speaker <strong>to</strong> his <strong>REIA</strong> before—that I would have<br />

wanted <strong>to</strong> use my own order forms with my own return policy, etc...<br />

Neither one of us was wrong. Neither one of us knew.<br />

On a side note, whoever is collecting and processing payment needs<br />

<strong>to</strong> be the one <strong>to</strong> provide order forms. The reason for this is because<br />

the order form must show how the charge will show up on their<br />

credit card statement. If the buyer fills out an order form that says<br />

"ABC <strong>REIA</strong>" is collecting payment and the charge shows up as<br />

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