Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size

LARRY GOINS AND SHAUN MCCLOSKEY
the REIA. She did a great job of building me up and built the
credibility right from the start. This only made her look better, too.
This may be an extreme example. Not all of you will have known
the speaker for ten years. Most of you won't be getting personal
coaching from the speaker. But replace those things with other
things that matter to you and the audience and make it personal. It
will make all the difference in the world.
Get Everything Out Of The Way
The most important thing to remember is to keep the speaker for the
end. This final portion of the event should not be interrupted by
anything. Once the speaker is finished with their presentation, the
event is over. Nothing, other than the sales portion, should happen
after the keynote speaker, hence the importance of getting
everything out of the way beforehand.
If you want people to sign up to a mailing list, make sure to do it
early. Doing a raffle? Do it early. Sharing info about the sponsors?
Do it early (and make sure the sponsor’s message doesn't conflict
with the speaker’s message). Celebrating Marge's 95th birthday? Do
it early. If you've forgotten to do something before the speaker gets
on stage, you'll be forced to drop it completely. Trust me on this
one; do not under any circumstance get back on stage after you've
handed the mic over to the main speaker. This sounds crazy, I know,
but when you're at the front of the room you have the authority of
the room. When you announce another speaker and hand him the
mic, you are essentially handing over, with your permission, the
authority of the room. Any time you jump in and try to interject,
you're taking away that authority from the front of the room again.
This affects sales. Big time.
Try to remember that you're hiring a speaker for multiple reasons. If
you've chosen well, your speaker will be able to fill all of these
requirements. You do, however, have to let them do their job. The
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