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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />
The Evergreen Webinar<br />
Another highly under-utilized yet incredibly valuable <strong>to</strong>ol you<br />
should be implementing is what's known as "The Evergreen<br />
Webinar." This is essentially a pre-recorded version of the same<br />
presentation the speaker gave at your event. It will not, of course, be<br />
exactly the same, but it will cover the same <strong>to</strong>pics as well as some of<br />
the same information. We call it "Evergreen" because it is always<br />
useful, no matter when someone may hear or see it, and you can use<br />
it year round.<br />
This webinar is a wonderful resource and many speakers will have<br />
one. In most cases, access <strong>to</strong> the webinar is restricted. Visi<strong>to</strong>rs will<br />
either need <strong>to</strong> purchase access or submit their email address in order<br />
<strong>to</strong> register see it. Since you're working directly with the speaker, you<br />
can offer unrestricted access <strong>to</strong> everyone on your email list. If you<br />
mention that access <strong>to</strong> this webinar is exclusive <strong>to</strong> your subscribers,<br />
it will be even more enticing.<br />
No matter how well you promote an event, some people simply will<br />
not be able <strong>to</strong> attend. This doesn't mean they're not interested in<br />
attending, it just means they couldn't be there for one reason or<br />
another. Linking <strong>to</strong> this webinar is a great way <strong>to</strong> let those people<br />
see and hear the information presented at the event. More<br />
importantly, it's also a great way <strong>to</strong> get sales from someone who was<br />
unable <strong>to</strong> attend in person.<br />
One of the things I have noticed, especially when it comes <strong>to</strong> having<br />
the <strong>REIA</strong> group host webinars, is that usually a non-profit group has<br />
<strong>to</strong> get “board approval” before hosting a webinar—especially if the<br />
webinar is not done right after the live event. The problem with this<br />
is that when the Program/Education Direc<strong>to</strong>r goes <strong>to</strong> the board<br />
meeting and presents the idea of hosting a webinar, that’s when<br />
things fall apart and the “board” can never make a decision. I would<br />
suggest for non-profits <strong>to</strong> give their Program/Education Direc<strong>to</strong>r the<br />
authority <strong>to</strong> make those decisions so it doesn’t slow down the<br />
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