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LARRY GOINS AND SHAUN MCCLOSKEY<br />

A schedule can be just as useful for the audience. When they first<br />

come in, they'll be able <strong>to</strong> look over the schedule and see how the<br />

whole event is structured. They'll know what <strong>to</strong> expect and can plan<br />

accordingly. Someone may, for example, be particularly interested<br />

in one <strong>to</strong>pic and will want <strong>to</strong> take notes. Knowing when that <strong>to</strong>pic<br />

will be presented allows them enough time <strong>to</strong> be ready. Progressing<br />

through the schedule will also give the audience some sense of<br />

moving forward. It will help them feel as if the event is going<br />

quickly and smoothly.<br />

What You Need From The Speaker<br />

In the previous chapters, I've <strong>to</strong>uched on some of the things you<br />

should get from your speaker before booking them. Many of these<br />

items are the exact same things you'll need before the event starts.<br />

Items such as products, promotional material, and a short bio or<br />

introduction are all important.<br />

Once you've booked the speaker, however, you still need <strong>to</strong> meet<br />

with them in person before the event. It can be a good idea <strong>to</strong> do this<br />

a few days before the event, but if the speaker lives out of state you<br />

may not have that luxury. This meeting is incredibly important<br />

because you and your speaker need <strong>to</strong> be on the same page. There<br />

has <strong>to</strong> be a mutual understanding about what is expected on both<br />

ends.<br />

Before the meeting, you should make a list of everything you'll<br />

expect from the speaker. This includes things like the length of the<br />

presentation, the endorsement of the group, and the <strong>to</strong>pic of the<br />

speech. If there is anything you want the speaker <strong>to</strong> do or say, you<br />

need <strong>to</strong> let them know. Make sure they clearly understand what is<br />

expected of them so there are no arguments in the future.<br />

You'll also want <strong>to</strong> understand what the speaker is expecting from<br />

you. Many speakers may have a set list of requirements for every<br />

event at which they speak. Your speaker might be expecting a large<br />

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