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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />
When you hold regular meetings, have new attendees fill out a new<br />
member form which asks for this information. Also, if you don't<br />
have this information from your existing members, get it from them<br />
as they sign in for the meeting. Sometimes all you have <strong>to</strong> do is ask<br />
for it. Offering an incentive such as regular coupons or discounts is<br />
one way which businesses of all types have built their list of cell<br />
phone numbers.<br />
Events are an even greater resource for this. Since many of the<br />
people attending the event may not yet be members of your group,<br />
you'll want <strong>to</strong> take advantage of this opportunity. Simply make<br />
filling out the form a part of the event. You can make it a<br />
requirement for purchasing tickets, or, once again, offer some sort of<br />
incentive.<br />
Cellphones are arguably even more personal than an email address.<br />
While people will check their emails at certain times of the day, they<br />
will receive text messages and phone calls 24 hours a day regardless<br />
of where they are or what they're doing. This means it can be very<br />
easy <strong>to</strong> annoy someone by constantly sending out messages. I<br />
wouldn't send out more than one text per month. Used sparingly, it<br />
works great. Used <strong>to</strong>o much, you end up ticking off good members<br />
of your group. It's easy <strong>to</strong> overdo this, so avoid the temptation <strong>to</strong><br />
send <strong>to</strong>o many text messages. Remember, the purpose is <strong>to</strong> keep<br />
them excited and remind them of the event.<br />
Cell phone information is used for what is known as "Text Blasting"<br />
and "Voice Blasting." This list of numbers can get <strong>to</strong> be quite long,<br />
and it would be impossible <strong>to</strong> send out messages one by one. There<br />
are a variety of different services that will allow you <strong>to</strong> create one<br />
message and send it out <strong>to</strong> the entire group. This can be either a text<br />
message or a prerecorded voice message which can be sent <strong>to</strong> every<br />
number on the list with the click of a but<strong>to</strong>n. Simply searching<br />
Google for "Voice Broadcasting" will reveal a number of different<br />
options.<br />
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