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LARRY GOINS AND SHAUN MCCLOSKEY<br />
want <strong>to</strong> attend a <strong>REIA</strong> that has a fun environment. It is possible <strong>to</strong><br />
have a fun and professional environment at the same time!<br />
• Pictures of Past <strong>Meeting</strong>s and Events<br />
People relate <strong>to</strong> images very quickly. One of the best things <strong>to</strong><br />
include on your group's website is pho<strong>to</strong>s of past meetings and<br />
events. These need <strong>to</strong> be as professional as possible and should<br />
show off both the <strong>size</strong> of the group and how much fun the events<br />
can be. The best pictures are the ones taken during networking time<br />
when people are smiling, laughing, having a great time <strong>to</strong>gether.<br />
Pictures are one of the reasons Facebook became so popular. People<br />
love <strong>to</strong> look in<strong>to</strong> the lives of other people, and we all know a picture<br />
is worth a thousand words. Make sure your pictures say "FUN!"<br />
• Up To Date Info on Future <strong>Meeting</strong>s and Events<br />
While it's not necessary <strong>to</strong> have the next five years planned out in<br />
advance and listed out on your website, people do want <strong>to</strong> have<br />
something <strong>to</strong> look forward <strong>to</strong>. I say give them a reason <strong>to</strong> get<br />
excited! Show them a sneak peak of what's coming.<br />
One thing you do not want <strong>to</strong> do is plan <strong>to</strong>o far ahead. For example,<br />
if you're having a national speaker at next month’s meeting, it's<br />
usually best <strong>to</strong> focus in on that one event. I've seen <strong>REIA</strong>s show<br />
every meeting and national speaker they plan on having for the next<br />
12 months on their website, and I actually think it could detract from<br />
sales at the meeting at hand.<br />
People will often come <strong>to</strong> your group's website because they are<br />
interested in networking with other real estate inves<strong>to</strong>rs (again, this<br />
is where a few pictures say a lot). If the website has done its job, the<br />
people that attend the meetings only for networking will also want<br />
<strong>to</strong> attend for many other reasons as well. The key here is <strong>to</strong> keep the<br />
information on the website up <strong>to</strong> date and relevant so there is no<br />
confusion. No one is going <strong>to</strong> come <strong>to</strong> this month’s meeting if they<br />
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