Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size

LARRY GOINS AND SHAUN MCCLOSKEY
speaker needs to be able to address the group on the right experience
level. As a speaker who learned this lesson the hard way a few
times, I now ask a lot of questions about the group before I will even
commit to speak there. This doesn't mean I'm asking these questions
to be a jerk or a diva. I really want to make sure the environment is a
great fit for both of us. The last thing I want to do is spend time
away from family trying to motivate an audience with a subject that
is not already motivating to them. The last thing you want to do as a
REIA owner is have a speaker come to your association that does
not have relevant subject matter.
Location can also be another factor. Some REIA groups will be
centered on real estate investing strategies within a certain state or
region. Since laws are different for each state, it can be a good idea
to find a speaker who has some understanding of local regulations.
If your REIA group is focused only on acquiring cash flow rental
properties in California, for example, an expert from Idaho may not
be the best choice. Of course, this depends on the nature of the
subject matter, but you get the idea.
Do They Have Their Own Marketing Plan?
If the speaker has experience, they'll have a marketing plan. And
they'll be willing to share it with you.
It amazes me how many speakers don't participate in the marketing
of the event. Since it's in my best interest to make sure there are as
many tails in the seats as possible, I'm going to do anything and
everything I can to help with the marketing process. This means I
already have a full-blown marketing process in place that will help
implement the effort to fill the seats. Not only am I happy to share it
with the promoter, I'm even going to encourage and help with the
process to ensure that these marketing items actually get done. We
all want to have a successful event, and a speaker should have no
problem assisting in this process. If they're not willing to help, there
are plenty of other speakers out there that will.
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