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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />
speaker. Once again, these meetings are not necessarily a huge sales<br />
opportunity, but inviting speakers on a regular basis can help <strong>to</strong><br />
continue <strong>to</strong> provide value <strong>to</strong> your <strong>REIA</strong> and improve membership<br />
numbers.<br />
In addition <strong>to</strong> the regular meetings are actual events. These are a big<br />
deal and have often been in the planning stages for a considerably<br />
longer time than a typical <strong>REIA</strong> meeting. The audience may include<br />
people who have never attended a <strong>REIA</strong> meeting, but were drawn in<br />
through effective marketing and the chance <strong>to</strong> hear from the speaker.<br />
This could consist of a separate event al<strong>to</strong>gether, or it could be tied<br />
<strong>to</strong> a regular <strong>REIA</strong> meeting, but what makes this different is the<br />
amount of time and marketing that goes in<strong>to</strong> filling the room.<br />
An event like this could be an all-day event on a Saturday. The<br />
audience will be there for a number of hours, mainly listening <strong>to</strong> the<br />
speaker and possibly asking questions. (Whether or not a speaker<br />
will take questions during his presentation varies from speaker <strong>to</strong><br />
speaker. Make sure you ask the speaker how he wants <strong>to</strong> handle this<br />
so you can help facilitate if need be.) A lot of the audience may be<br />
unfamiliar with the strategies being taught because these events are<br />
designed <strong>to</strong> grab the attention of the newbies that have little or no<br />
experience in real estate investing. A speaker for an event like this<br />
needs <strong>to</strong> be dynamic enough <strong>to</strong> keep the audience's attention focused<br />
for an extended period of time. They must be able <strong>to</strong> provide enough<br />
information <strong>to</strong> keep people from getting bored and distracted.<br />
Nothing is worse than spending your entire Saturday with a speaker<br />
that sounds like the his<strong>to</strong>ry teacher on Ferris Bueller's Day Off.<br />
"Bueller? Bueller?"<br />
Some <strong>REIA</strong> groups may also plan much larger events. A weekend<br />
long seminar, for example, is a popular option which requires a<br />
significant investment of time. It is the perfect length for an in-depth<br />
discussion of certain <strong>to</strong>pics, but it can also have a few hidden<br />
pitfalls. An entire weekend event is quite a long time for one<br />
speaker <strong>to</strong> host, and not every speaker will have the skills needed <strong>to</strong><br />
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