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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />

speaker. Once again, these meetings are not necessarily a huge sales<br />

opportunity, but inviting speakers on a regular basis can help <strong>to</strong><br />

continue <strong>to</strong> provide value <strong>to</strong> your <strong>REIA</strong> and improve membership<br />

numbers.<br />

In addition <strong>to</strong> the regular meetings are actual events. These are a big<br />

deal and have often been in the planning stages for a considerably<br />

longer time than a typical <strong>REIA</strong> meeting. The audience may include<br />

people who have never attended a <strong>REIA</strong> meeting, but were drawn in<br />

through effective marketing and the chance <strong>to</strong> hear from the speaker.<br />

This could consist of a separate event al<strong>to</strong>gether, or it could be tied<br />

<strong>to</strong> a regular <strong>REIA</strong> meeting, but what makes this different is the<br />

amount of time and marketing that goes in<strong>to</strong> filling the room.<br />

An event like this could be an all-day event on a Saturday. The<br />

audience will be there for a number of hours, mainly listening <strong>to</strong> the<br />

speaker and possibly asking questions. (Whether or not a speaker<br />

will take questions during his presentation varies from speaker <strong>to</strong><br />

speaker. Make sure you ask the speaker how he wants <strong>to</strong> handle this<br />

so you can help facilitate if need be.) A lot of the audience may be<br />

unfamiliar with the strategies being taught because these events are<br />

designed <strong>to</strong> grab the attention of the newbies that have little or no<br />

experience in real estate investing. A speaker for an event like this<br />

needs <strong>to</strong> be dynamic enough <strong>to</strong> keep the audience's attention focused<br />

for an extended period of time. They must be able <strong>to</strong> provide enough<br />

information <strong>to</strong> keep people from getting bored and distracted.<br />

Nothing is worse than spending your entire Saturday with a speaker<br />

that sounds like the his<strong>to</strong>ry teacher on Ferris Bueller's Day Off.<br />

"Bueller? Bueller?"<br />

Some <strong>REIA</strong> groups may also plan much larger events. A weekend<br />

long seminar, for example, is a popular option which requires a<br />

significant investment of time. It is the perfect length for an in-depth<br />

discussion of certain <strong>to</strong>pics, but it can also have a few hidden<br />

pitfalls. An entire weekend event is quite a long time for one<br />

speaker <strong>to</strong> host, and not every speaker will have the skills needed <strong>to</strong><br />

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