Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size

RUNNING A SUCCESSFUL REIA MEETING
There is no "right way" to figure out splits, however, it needs to be
determined up front. A pretty typical split is one where there will be
a 50/50 profit split on product sales, a 70/30 split on bootcamp sales
(70% going to the speaker, 30% going to the REIA, since there are
typically more expenses involved in a speaker offering a bootcamp).
Oftentimes these splits will take place after credit card fees of 3%
are taken into consideration, along with a $1,000 travel allowance
for the speaker. Keep in mind that these can vary drastically
depending on the demand of the speaker and the size of the REIA
group. For example, a more well-known speaker may not even
travel to a REIA group that has less than 150 members in the
audience; however, he may consider speaking there with a more
advantageous split.
7. How many people are going to be in the room? What happens
if there are less people than promised?
This is similar to what we discussed earlier. I've been to a REIA in
the past where the association president swore they would have at
least 100 people at a meeting, only to get there to find a total of
twelve people in the room (after he also swore that he implemented
my marketing plan). Four of the twelve were his staff members. If
there are normally 100 people in the room, I can see having a slow
night where maybe only 80 people show up (weather can affect this
as well.) But not 12. Many speakers now put clauses in place where
the percentage split will vary if the amount of people that were
promised aren't in the room. An example of a staggering split may
be 70/30 for less than 50 people in the room, 60/40 for 50-75 and
50/50 for more than 75. If a staggered split is used, there also needs
to be someone that counts the room for the number of people and
verbally tells the speaker just before he goes on stage. This way
there is no confusion. You do not normally count volunteers and
staff in the room count; you usually count the number of people
seated in the audience.
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