Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size

RUNNING A SUCCESSFUL REIA MEETING
known as an "Opt-In Form" will give your website the power to
build a list of specific people who you can keep in contact with.
You've likely encountered an opt-in form before. This is a simple
little form which requires you to enter your email address before
you can access certain information. Many of these will have a multistep
verification process. This basically means someone will receive
a confirmation email and need to click a link to confirm their
subscription to the list. This is called a "double opt-in," meaning the
person opting in asked for the information, then verified that yes,
this is in fact them and not a spammer just entering random email
addresses into a web page.
An opt-in list is a collection of different emails which users have
submitted. It is essentially a subscription list for a newsletter that
gives you permission to send out regular emails to these people.
What makes a list like this so powerful is that it is generally made
up of people who are already interested in the information your
group covers. These are targeted people who have stated their desire
to be kept up to date about promotions, meetings, and events. What
better person to market to than the person who asked for the
information?
All of the promotion you do for the website is designed to drive
visitors to it. While the information on the site is important, the real
goal is to take the visitors to the next step of your process. You want
them to join your list. If you've done this right, you'll begin to
collect a vast amount of email addresses. This list is one of the most
powerful and valuable promotional tools your group will ever have.
If there was one rule I would suggest every group follow, it would
be to constantly build this list. It's worth a lot of money to you and
your organization!
88