Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size

LARRY GOINS AND SHAUN MCCLOSKEY
Naturally, everyone did as they were told and sat back down while
she proceeded to give away three or four items that no one cared
about. Steve tried to remain calm, knowing that what had just
happened was likely going to ruin his chance of selling anything that
night. When she was finished the drawing, all of the momentum that
Steve worked so hard building over the course of his 90-minute
presentation was completely gone. He went from what was going to
be at least three sales to ending up with zero sales, all because the
promoter didn't just keep quiet and let him finish his official close.
Who did that hurt? Was it just Steve? Of course not; it also hurt the
REIA club. Two simple mistakes made for an unsuccessful meeting.
The first was the lie about attendance. The second was the forfeit of
what little sales Steve would have pulled together out of such low
attendance.
Here's your first shocking truth: REIA owners lie about their
attendance. Often times, they'll tell a speaker they have more in
attendance each month than they actually do. It happens all the time.
(Don't hate the messenger; hate the message.) But the flip side of the
coin carries another shocking truth—speakers lie about how well
they sell. Yep, I said it. It's true. It happens all the time, too.
Speakers will often tell the REIA club about their absolute best-case
scenario of sales that they may not be able to duplicate on a regular
basis. Here's the real truth though—neither of these lies are
necessary. Both lies only end up doing more harm than good.
Needless to say, Steve didn't have nice things to say about his
experience at this particular REIA. In the REIA owners’ defense, no
one had ever told her about the importance of keeping quiet when
the speaker is doing his or her closing. But that one thing killed what
was already going to be low sales because of low attendance.
By the way, in an attempt to keep things easy, if I refer to a speaker
as "he" going forward, you should know that this is not an attempt to
be sexist in any way; I use only one gender to keep from going back
and forth, making it easier for the sake of writing and for you, the
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