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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />

One of the best things <strong>to</strong> do after an event is call the attendance list.<br />

This will give you the opportunity <strong>to</strong> speak directly with members<br />

of the audience in an environment where they feel comfortable<br />

being honest. People in general have a tendency <strong>to</strong> seek approval. If<br />

you ask them about the event in person, while they're surrounded by<br />

other people, they may not give an honest answer.<br />

If calling up everyone that attended just seems like an overwhelming<br />

and time-consuming task, consider the next best thing. Email them a<br />

survey asking for their feedback and suggestions. People love being<br />

a part of something. They love being asked their opinion, and they<br />

love being the one who came up with the idea that was implemented<br />

at the next meeting. It gives them a sense of significance and<br />

contribution <strong>to</strong> the group. Plus, a lot of times they have really great<br />

ideas!<br />

The one thing <strong>to</strong> keep in mind if you're going <strong>to</strong> survey your<br />

audience is <strong>to</strong> take some of the feedback with a grain of salt. It's<br />

easy <strong>to</strong> hear one complaint out of 200 people and instantly think you<br />

need <strong>to</strong> change everything you're doing <strong>to</strong> make that one person<br />

happy. If you're anything like me, sometimes it's easy <strong>to</strong> forget<br />

about the 199 other people that had great things <strong>to</strong> say about what<br />

you've put <strong>to</strong>gether and only focus on the one negative person (who<br />

usually complains about everything anyway). Don't let this happen!<br />

Just because one person has something <strong>to</strong> say doesn't make it<br />

ironclad, nor should you make immediate drastic changes <strong>to</strong> your<br />

<strong>REIA</strong> overnight because of this one person making one comment. If<br />

you hear a complaint from 50 people out of 100, chances are you've<br />

got a legitimate problem. Hearing about a problem from one person<br />

out of 100 probably means it's not that big of an issue. Don't make a<br />

mountain out of a molehill.<br />

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