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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />

just no fun, it doesn't do anything <strong>to</strong> help create the energy needed<br />

when the speaker gets on stage.<br />

Regardless of the type of event, I can't stress <strong>to</strong> you the importance<br />

of building up energy in the room. Have you ever been <strong>to</strong> a<br />

restaurant that had a handful of people inside but was dead quiet? I<br />

know I have. What were your thoughts as you entered this<br />

restaurant? Did you walk in feeling like you were about <strong>to</strong> have the<br />

time of your life? Most likely you spoke <strong>to</strong> whoever you were with<br />

in a low quiet <strong>to</strong>ne, hoping not <strong>to</strong> disturb the sheer silence taking<br />

place throughout the rest of the room.<br />

Why do bars and restaurants play music? They want <strong>to</strong> create an<br />

environment that is conducive <strong>to</strong> people having a great time. Why?<br />

Because when people are having fun, they spend more money. A<br />

great time starts with environment, and environment and energy is<br />

created, in part, with sound.<br />

What am I getting at here? Play some music at your events! I can't<br />

tell you how many events I've gone <strong>to</strong> where there were a hundred<br />

or more people in a room and the room was dead silent. At our<br />

<strong>REIA</strong> meetings and bootcamps, we crank up music over the P.A.<br />

system. We have upbeat, up-tempo music playing until it’s time <strong>to</strong><br />

start. People are socializing and networking, they're having a great<br />

time, and the energy is high. Our staff is high-fiving people as they<br />

walk in; we're having a great time, we love what we do, and it<br />

shows! This is not a funeral session; we're hosting these events <strong>to</strong><br />

teach people how <strong>to</strong> <strong>to</strong>tally transform the quality of their lives by<br />

creating wealth faster than they can create it in any other capacity!<br />

Why wouldn't we be excited about this?<br />

Having music playing creates an environment that is fun. Even if<br />

there are only ten people in the room, a room with music being<br />

played just seems like more fun than a room without it. It all starts<br />

with perception, and sound in the room creates the perception of<br />

activity and fun.<br />

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