Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size

RUNNING A SUCCESSFUL REIA MEETING
half hour. With all respect, no one came to the event to hear about
your dog! They came to see the headlined speaker! Get him on
stage, and do it in a timely manner.
Last but not least, if you don't know how long the speaker plans on
presenting, ask. If you've done what we've taught you to do in this
book and have a contractual agreement with your speaker, you
should already know how long he plans to speak, but it wouldn't be
a bad idea to confirm with him one last time before the meeting
starts, just to make sure you're getting him started on time.
Generally speaking, most speakers are allotted a minimum ninety
minutes. Have fun with this, but keep one eye on the clock and
always leave enough room for your speaker.
Introducing the Speaker
Introducing the speaker is an important time in any REIA event.
There is a delicate art to the way a speaker is successfully
introduced. Doing it correctly will set the stage for your speaker,
leaving them with an energetic audience, eager to absorb the
speaker's information. Incorrectly introducing the speaker, on the
other hand, can have a serious impact on their credibility as well as
their ability to help promote sales.
Everything trickles down. This is a rule. Remember, if you're
engaging, active, and eager to bring the speaker on stage, your
audience will feel the same way. If you're disinterested and come
across as bored out of your mind, the audience will also react the
same way. Your speaker is relying on you to create a good audience.
This makes the introduction one of the most important elements in
any event.
• Who Should Do It?
The person you select to handle the introduction is every bit as
important as what they say. A good analogy for this can be found in
celebrity endorsements. Marketing agencies will hire a well-known
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