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LARRY GOINS AND SHAUN MCCLOSKEY<br />
process or kill the idea up front. You have put someone in that<br />
position that you trust <strong>to</strong> make good decisions, so let them run with<br />
it. Now back <strong>to</strong> the webinar process.<br />
How it Works<br />
You send out several emails inviting your opt-in list <strong>to</strong> attend a free<br />
follow-up webinar put on by the speaker. The speaker will have the<br />
email copy already written for you. The link you use <strong>to</strong> send<br />
subscribers <strong>to</strong> the webinar will be an affiliate link so the speaker can<br />
track the people you've referred <strong>to</strong> their site. It follows the same<br />
basic structure of their real world presentation in that it ends with a<br />
product offering and sales pitch.<br />
These webinars are created in such a way as <strong>to</strong> give the feeling of a<br />
live event. They may only be accessible at certain times. During<br />
these times there might be people available <strong>to</strong> answer questions or<br />
even interact with the attendees. The webinar will make use of<br />
pictures, video, and audio <strong>to</strong> deliver its information. It is essentially<br />
as close <strong>to</strong> being at the event as someone can get from the comfort<br />
of their own home.<br />
At the end of the webinar the speaker will then promote their<br />
products. They will likely use a free promotional item just as they<br />
would at the live event. When the audience purchases one of their<br />
products, the affiliate link will ensure you make a commission. This<br />
means it's a wonderful way <strong>to</strong> potentially make some extra money<br />
from people who didn't even attend the event.<br />
The best part about this webinar is you hardly have <strong>to</strong> do anything <strong>to</strong><br />
make use of it. All you need <strong>to</strong> do is send out the emails, include the<br />
link and send it off <strong>to</strong> your opt-in list. This is such a simple process<br />
there really is no reason <strong>to</strong> neglect it. The sales made through the<br />
webinar can actually be a significant portion of the profits made<br />
from an event.<br />
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