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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />

event (as long as I have the attendee list). Naturally, I would never<br />

charge for this service because it's an opportunity for both me and<br />

the <strong>REIA</strong> <strong>to</strong> increase sales and make even more money <strong>to</strong>gether.<br />

And we still split the proceeds just like at the live event.<br />

Don't be afraid <strong>to</strong> talk with your speaker and ask if they can help<br />

follow up with people who attended the event. Not every speaker<br />

will have a team of people who can handle it. Speakers like us have<br />

made speaking at <strong>REIA</strong> events a significant portion of our business,<br />

but some speakers will simply be <strong>to</strong>o busy. Either way, make sure<br />

you're absolutely clear on who will handle this process. It doesn't set<br />

a very professional atmosphere when one <strong>REIA</strong> member gets a call<br />

from three different people in your organization asking the exact<br />

same follow up questions.<br />

Contacting Your Opt-In List<br />

As we discussed in chapter two, your group's website should be<br />

helping you build an extensive list of email addresses. These will be<br />

people who are interested in your group and the information you<br />

present. It doesn't matter where they live. Most will be close <strong>to</strong><br />

where your group meets, while others will simply be interested in<br />

any online information.<br />

After the event, don't be afraid <strong>to</strong> send out another email <strong>to</strong> your list<br />

letting them know how awesome the event was. This will serve two<br />

purposes. First, it will keep the event fresh in the minds of those<br />

who attended it, encouraging them <strong>to</strong> stay in contact and attend the<br />

next event. Secondly, it will give those who missed the event a<br />

chance <strong>to</strong> keep up and see what they missed out on.<br />

When you contact your list after the event make sure <strong>to</strong> promote the<br />

speaker. Even though the event is over, you can still leverage the<br />

speaker <strong>to</strong> help promote your group while potentially increasing<br />

sales at the same. Rather than simply mentioning the speaker, you<br />

should include an affiliate link (supplied by the speaker).<br />

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