Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />
event (as long as I have the attendee list). Naturally, I would never<br />
charge for this service because it's an opportunity for both me and<br />
the <strong>REIA</strong> <strong>to</strong> increase sales and make even more money <strong>to</strong>gether.<br />
And we still split the proceeds just like at the live event.<br />
Don't be afraid <strong>to</strong> talk with your speaker and ask if they can help<br />
follow up with people who attended the event. Not every speaker<br />
will have a team of people who can handle it. Speakers like us have<br />
made speaking at <strong>REIA</strong> events a significant portion of our business,<br />
but some speakers will simply be <strong>to</strong>o busy. Either way, make sure<br />
you're absolutely clear on who will handle this process. It doesn't set<br />
a very professional atmosphere when one <strong>REIA</strong> member gets a call<br />
from three different people in your organization asking the exact<br />
same follow up questions.<br />
Contacting Your Opt-In List<br />
As we discussed in chapter two, your group's website should be<br />
helping you build an extensive list of email addresses. These will be<br />
people who are interested in your group and the information you<br />
present. It doesn't matter where they live. Most will be close <strong>to</strong><br />
where your group meets, while others will simply be interested in<br />
any online information.<br />
After the event, don't be afraid <strong>to</strong> send out another email <strong>to</strong> your list<br />
letting them know how awesome the event was. This will serve two<br />
purposes. First, it will keep the event fresh in the minds of those<br />
who attended it, encouraging them <strong>to</strong> stay in contact and attend the<br />
next event. Secondly, it will give those who missed the event a<br />
chance <strong>to</strong> keep up and see what they missed out on.<br />
When you contact your list after the event make sure <strong>to</strong> promote the<br />
speaker. Even though the event is over, you can still leverage the<br />
speaker <strong>to</strong> help promote your group while potentially increasing<br />
sales at the same. Rather than simply mentioning the speaker, you<br />
should include an affiliate link (supplied by the speaker).<br />
180