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INDEX<br />

haves and wants, 138, 146<br />

having a successful show, 140<br />

increase attendance, 17, 36, 41, 55<br />

introducing the speaker, 152<br />

play music at the event, 136<br />

schedule, 72, 122, 123, 130, 138, 151, 157<br />

schedule for after the event, 42, 49, 114, 170, 171, 173, 175, 177, 179,<br />

182, 187<br />

setting the proper environment, 135<br />

when <strong>to</strong> end the event, 168, 169<br />

<strong>REIA</strong> group's website, 83, 173, 175<br />

sales<br />

11, 18, 19, 21, 23, 24, 25, 27, 29, 34, 37, 38, 42, 44, 46, 47, 48, 50, 51,<br />

52, 55, 56, 58, 60, 61, 62, 66, 71, 72, 74, 75, 85, 106, 108, 114, 117,<br />

118, 119, 120, 121, 122, 124, 126, 127, 128, 129, 130, 135, 143, 144,<br />

146, 147, 149, 151, 152, 155, 158, 159, 160, 162, 164, 165, 166, 167,<br />

168, 169, 170, 171, 172, 173, 179, 180, 181, 182, 183, 184, 185, 186,<br />

187, 188, 190, 191<br />

from the front of the room, 23, 32, 35, 51, 54, 58, 81, 141, 149, 151,<br />

155, 156, 159, 162, 179<br />

sales table<br />

credit card processing machines, 118<br />

sales system, 27, 48, 49, 74, 108, 113, 114, 115, 136, 166, 167, 168,<br />

172, 179<br />

scarcity mentality, 35, 37, 78, 80<br />

Shaun McCloskey, 2, 4, 11, 12, 28, 46, 47, 55, 157, 158, 192<br />

contact Shaun McCloskey, 2, 192, 193<br />

speaker<br />

experienced speaker, 41, 46<br />

expert knowledge, 31<br />

good speaker, 23, 31, 32, 34, 35, 48, 53, 54, 56, 94, 128, 135, 147,<br />

164, 186<br />

national speaker, 17, 19, 36, 51, 60, 85, 93, 142, 151, 157<br />

niche speaker, 33<br />

non-experienced speaker, 23, 29<br />

right speaker for your group, 40<br />

speaker's reputation, 19, 40, 42, 48, 126, 189<br />

subject matter, 4, 45, 155<br />

well-known speaker, 41, 62<br />

speaker's<br />

alloted speaking time, 63, 128<br />

blackout period, 64<br />

contract, 33, 59, 60, 61, 64, 67, 72, 106, 125, 131, 179, 188<br />

cus<strong>to</strong>mer support, 48, 49<br />

218

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