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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />

sure the workshop is a success and that people stay in the room for<br />

the entire duration of the event. This means you should consider<br />

providing lunch <strong>to</strong> everyone that attends. This will ensure that the<br />

audience stays there and gets everything the event is designed <strong>to</strong><br />

provide for them.<br />

When I first started speaking, I did a Saturday workshop where we<br />

broke for lunch at noon and <strong>to</strong>ld everyone <strong>to</strong> be back in the room by<br />

1:00. Sure enough 1:00 came and only about 20% of the people<br />

were back in their seats. Come <strong>to</strong> find out, every restaurant in the<br />

area was packed. Getting food <strong>to</strong>ok forever. Then for everyone <strong>to</strong><br />

pay their checks <strong>to</strong>ok even longer. We were finally able <strong>to</strong> get<br />

started again when everyone got back <strong>to</strong> the room, but the clock had<br />

ticked all the way up <strong>to</strong> 1:45 before everyone was ready <strong>to</strong> go again.<br />

Not only that, but some people were so frustrated with lunch taking<br />

so long, they figured they missed <strong>to</strong>o much of the meeting so they<br />

didn't even come back.<br />

Nowadays, we include lunch in<strong>to</strong> the cost of the Saturday workshop.<br />

This is such key fac<strong>to</strong>r in the day that I've been known <strong>to</strong> buy lunch<br />

for an entire room of audience members just <strong>to</strong> get them <strong>to</strong> stay<br />

there. If I have 100 people in the room and lunch costs me $1,000,<br />

that can be recouped with just one sale of a home study course. But<br />

if I lose five people because lunch <strong>to</strong>ok <strong>to</strong>o long... you get the idea.<br />

Secondly, if your <strong>REIA</strong> meets on the first Monday of every month<br />

and you want a nationally recognized speaker <strong>to</strong> come do a Saturday<br />

workshop as well, that's a pretty long stretch for a speaker <strong>to</strong> stay in<br />

<strong>to</strong>wn <strong>to</strong> serve your <strong>REIA</strong>. Most speakers don't want <strong>to</strong> stay in <strong>to</strong>wn<br />

by themselves that long, and may decide <strong>to</strong> make two trips. Some<br />

speakers don't want <strong>to</strong> make two trips since this comes with two<br />

complete travel schedules, two sets of airline tickets, hotels, etc., so<br />

some of them will tell you they will do one meeting or the other.<br />

Another option is <strong>to</strong> have the Saturday event 2-3 weeks after the<br />

monthly meeting. This gives you time <strong>to</strong> promote it more <strong>to</strong> fill the<br />

room.<br />

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