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RUNNING A SUCCESSFUL REIA MEETING how affective this tool can be! There are a few benefits to this site and a few things to look out for as well. One great feature of MeetUp.com is a setting where you can allow all of your members to email each other as a group directly through the site. The members love this feature and can choose to opt out of these group emails if they prefer. I spoke to one investor last week that loves this feature so much, this alone is one of biggest reasons he's so loyal to his local REIA. He can create a message as quickly as it takes to login to the site and send it, and find out from a huge list of other investors information like who is the best plumber in his area, where to go to get siding, and more. He simply sends an email and it instantly goes to the 1,700 people that have signed up to be on this particular REIA's MeetUp list. This instant access can be a great thing if you're a member of the group and want quick information or have a property to wholesale. It can be a bad thing in the sense that I haven't yet found a way to filter these messages before they go out to the entire group. This means that some people may take advantage of spamming the rest of the group with non-approved advertisements about their businesses. I heard of a REIA complaining recently because one unknown title company owner became a member of their REIA on MeetUp.com and instantly started sending messages promoting his title company through the group email list. The problem was, the REIA already had a different title company as a paid sponsor to the group, and they didn't like it that another title company—which hadn't paid a dime to be a sponsor—was being exposed to the same people. Okay, I get that this isn't the end of the world, but I've also heard of another REIA group starting in a city, going to the existing REIA groups MeetUp site and emailing the entire list with a few clicks, letting 2,000+ people know about their new group they're starting. Yes, it happens. The nerve of some people... 86
LARRY GOINS AND SHAUN MCCLOSKEY While I might sound like I'm contradicting myself with what I said earlier about welcoming cross promoting with other REIA groups, someone stealing my list by having unlimited access to it for free is different than me sharing it voluntarily and getting something in return. I also heard of a situation where a REIA owner recently got behind on paying his account with MeetUp. Granted, it was by accident— his card had expired, and he no longer used the email address that he had when he signed up with the group, so he wasn't getting the notifications saying he needed to update his credit card info. When MeetUp didn't get payment, they called some of the other competing groups in his area and basically offered up his group to his competition—all for the low, low price of taking over the monthly payment. Needless to say, this was a HUGE problem, since the owner in this case ran his entire REIA through MeetUp. Overnight, because of one mistake, his entire REIA business was gone. The good news is that he was able to call up the other REIA owner that took over his group and they settled on an undisclosed amount to get his MeetUp group back. Even still, it came with a price, and I don't want to run my entire business through something that I have absolutely no control over. It may sound like I’m bashing www.MeetUp.com. I'm not. It's an invaluable tool, and I believe every REIA should make it a part of their marketing, as it will get tails in the seats and draw people. Just be careful and know what you're getting yourself into. • The Opt-In List Promoting your group through websites and social media is important, but this section is about promoting specific events. With that in mind, there is one incredibly useful thing your group's website can do. When you promote an event through social media, you are essentially sending the message out into the world and hoping it will reach people who are interested. Utilizing what's 87
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Definitive Guide to Running a Succe
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DEFINITIVE GUIDE TO WITH A NATIONAL
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CONTENTS FOREWORD .................
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FOREWORD evenue-generating Real Est
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ABOUT THE AUTHORS Larry Goins arry
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