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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />
show the rest of the world how active your group is and how much<br />
fun the events can be.<br />
The pho<strong>to</strong>s should focus not only on the speaker but on the audience<br />
as well. The goal is <strong>to</strong> help people imagine themselves at the event.<br />
A good picture can say more than pages and pages of written text. If<br />
you're neglecting <strong>to</strong> take pictures at your events, you're basically<br />
ignoring one of the most effective forms of communication<br />
available <strong>to</strong> you.<br />
Videos are even more effective than pho<strong>to</strong>s. While you may not<br />
want <strong>to</strong> post a video of the entire presentation, a montage of short<br />
clips can be a great way <strong>to</strong> build interest in your group. These videos<br />
are wonderful promotional <strong>to</strong>ols and can be created with very little<br />
effort. A short video clip can be viewed quickly and will deliver a<br />
significant amount of information regarding your group. Think of<br />
this video as a commercial. It's designed <strong>to</strong> show how great your<br />
events are in only a few seconds.<br />
Speaking of commercials, video testimonials of the event are worth<br />
their weight in gold and are about the best commercials you could<br />
ever ask for! Having a videographer walk around after an event with<br />
a camera works well. It doesn't have <strong>to</strong> be professional. You don't<br />
have <strong>to</strong> solicit testimonials, nor do you have <strong>to</strong> have special lighting,<br />
a camera crew, special microphones, etc. All those things are great,<br />
but just keep it simple. Just have a guy with the camera walk right<br />
up <strong>to</strong> people that attended the meeting and ask questions. Here are a<br />
few questions he may ask:<br />
−"What was your favorite part about <strong>to</strong>night?"<br />
−"What's one thing you learned <strong>to</strong>night that you think will make<br />
a difference in your business this year?"<br />
−"What did you like most about the featured speaker <strong>to</strong>night?"<br />
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