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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />

show the rest of the world how active your group is and how much<br />

fun the events can be.<br />

The pho<strong>to</strong>s should focus not only on the speaker but on the audience<br />

as well. The goal is <strong>to</strong> help people imagine themselves at the event.<br />

A good picture can say more than pages and pages of written text. If<br />

you're neglecting <strong>to</strong> take pictures at your events, you're basically<br />

ignoring one of the most effective forms of communication<br />

available <strong>to</strong> you.<br />

Videos are even more effective than pho<strong>to</strong>s. While you may not<br />

want <strong>to</strong> post a video of the entire presentation, a montage of short<br />

clips can be a great way <strong>to</strong> build interest in your group. These videos<br />

are wonderful promotional <strong>to</strong>ols and can be created with very little<br />

effort. A short video clip can be viewed quickly and will deliver a<br />

significant amount of information regarding your group. Think of<br />

this video as a commercial. It's designed <strong>to</strong> show how great your<br />

events are in only a few seconds.<br />

Speaking of commercials, video testimonials of the event are worth<br />

their weight in gold and are about the best commercials you could<br />

ever ask for! Having a videographer walk around after an event with<br />

a camera works well. It doesn't have <strong>to</strong> be professional. You don't<br />

have <strong>to</strong> solicit testimonials, nor do you have <strong>to</strong> have special lighting,<br />

a camera crew, special microphones, etc. All those things are great,<br />

but just keep it simple. Just have a guy with the camera walk right<br />

up <strong>to</strong> people that attended the meeting and ask questions. Here are a<br />

few questions he may ask:<br />

−"What was your favorite part about <strong>to</strong>night?"<br />

−"What's one thing you learned <strong>to</strong>night that you think will make<br />

a difference in your business this year?"<br />

−"What did you like most about the featured speaker <strong>to</strong>night?"<br />

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