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Review Checklist For Chapter 3 ................................................ 100<br />

Chapter 4: ....................................................................................... 103<br />

What To Do Before The Event To ................................................. 103<br />

Virtually Guarantee Success .......................................................... 103<br />

Plan Early, Plan Often................................................................ 103<br />

The Location .............................................................................. 104<br />

Size and Capacity ................................................................... 104<br />

Parking ................................................................................... 105<br />

Facilities ................................................................................. 105<br />

Technological Considerations ................................................ 106<br />

Catering ...................................................................................... 106<br />

The Setup ................................................................................... 107<br />

The room ................................................................................ 107<br />

Audio and Video Equipment ................................................. 110<br />

PA System .............................................................................. 112<br />

Microphones .......................................................................... 113<br />

Projec<strong>to</strong>rs And Screens .......................................................... 114<br />

The Sales Table ...................................................................... 115<br />

A Schedule of Events ............................................................. 120<br />

What You Need From The Speaker ........................................... 121<br />

Equipment Expectations ........................................................ 122<br />

Sales/Marketing Material ....................................................... 122<br />

Contract .................................................................................. 123<br />

What Your Speaker Needs From You ....................................... 123<br />

Experience Level of the Group .............................................. 123<br />

Estimated Size of the Audience ............................................. 123<br />

The Topic of the <strong>Meeting</strong> or Event ........................................ 124<br />

vii

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