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LARRY GOINS AND SHAUN MCCLOSKEY<br />
A few services we've used in the past:<br />
www.betwext.com for blasting group text messages.<br />
www.slydial.com is great for blasting out voicemails because it will<br />
call cell phone numbers and force the call <strong>to</strong> go directly <strong>to</strong> the user’s<br />
voicemail. What's great about this is that the member’s cell phone<br />
won't even ring. Instead, a notification will pop up on their phone<br />
letting them know they have a voicemail. This way, they're not<br />
interrupted but will still get notification of the message.<br />
Promote Early, Promote Often<br />
Now that you understand some of the most effective promotional<br />
methods, it's time <strong>to</strong> get started. Even if you don't yet have an event<br />
planned, you should be continually promoting your group and its<br />
website. The success of any single event is heavily dependent on<br />
your success as a group.<br />
Some of the methods I've presented in this chapter can be utilized<br />
right away. Strategies such as creating a Facebook fan page and<br />
setting up an opt-in form on your website can be completed by the<br />
end of the day. Creating a list of relevant people <strong>to</strong> whom you can<br />
promote your events is all about time. The longer you spend on it,<br />
the longer your list will be, so getting started right away is the best<br />
strategy.<br />
Remember that some of these techniques will require a minor<br />
investment, while some you can do for free. If you're on a budget<br />
and don't have the money <strong>to</strong> implement some of these things, there<br />
are a few others you can implement that will cost you little <strong>to</strong><br />
nothing and require very little work. While some of the methods in<br />
this chapter can be implemented immediately, some can, and should<br />
be, planned over a period of time. Remember the old saying about<br />
how <strong>to</strong> eat an elephant? The answer is… one bite at a time. Setting<br />
all of this up won’t happen overnight. Pick two or three things you<br />
can begin <strong>to</strong> implement right now and get started. You can always<br />
build the rest as you go.<br />
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