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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />
Someone who has a his<strong>to</strong>ry of speaking at events like this will also<br />
have a more polished presentation. Information needs <strong>to</strong> be<br />
delivered in a certain way. Basic concepts need <strong>to</strong> be presented<br />
before they can be elaborated on. Everything needs <strong>to</strong> be delivered<br />
in a specific order which will build on what was already presented.<br />
Your speaker must know how <strong>to</strong> do this or the audience will end up<br />
confused and frustrated.<br />
Focusing on speakers who can prove they are both established and<br />
experienced will also help you avoid mistakes. Someone who has a<br />
very small following and no real his<strong>to</strong>ry of successful speaking<br />
events may very well cause more trouble than they're worth. I've<br />
found there is usually a reason these people are not as successful as<br />
others. They may have a bad reputation or are simply not easy <strong>to</strong><br />
work with. Since the quality of your speaker will reflect on the<br />
quality of your group, you need <strong>to</strong> make a careful decision in this<br />
department. The quickest way <strong>to</strong> find out about someone's<br />
reputation is <strong>to</strong> ask where they've spoken recently. You can find out<br />
a lot about a speaker by asking them <strong>to</strong> reveal the last 5 <strong>to</strong> 10 places<br />
they've spoken. Don't be afraid <strong>to</strong> ask for phone numbers and<br />
contact information of other <strong>REIA</strong> owners where they have spoken.<br />
You may even choose <strong>to</strong> ask for amount of sales compared <strong>to</strong> how<br />
many people were in the room, amount of returns that <strong>to</strong>ok place<br />
after the event was over, and any other issues that may have come<br />
up.<br />
Unfortunately, this brings up the inevitable cart before the horse.<br />
How is a new speaker going <strong>to</strong> gain experience if no one will give<br />
them the chance <strong>to</strong> get started? Listen, I'm not opposed <strong>to</strong> taking a<br />
chance on a new speaker; however, I would not rely on that<br />
speakers’ potential income for a particular event <strong>to</strong> make or break<br />
my association. The fact is, unless properly trained, most new<br />
speakers are just not going <strong>to</strong> sell very well. There is the occasional<br />
exception; however, it doesn't happen often.<br />
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