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LARRY GOINS AND SHAUN MCCLOSKEY<br />

"Lifeonaire or The Goins Group, LLC" on their credit card or bank<br />

statement, they may not know what it is and instantly request a<br />

charge back for amount of the charge. This looks really bad on your<br />

merchant account record, so you want <strong>to</strong> avoid this at all cost.<br />

Instead, make sure that the charge shows up from the same company<br />

that the order form dictates. (By the way, if the cus<strong>to</strong>mer issues a<br />

charge back and the charge comes from a different place than the<br />

contract says, you'll lose the chargeback dispute every single time!)<br />

4. What is the return policy for products and how will returns<br />

be handled?<br />

• Do they get shipped back <strong>to</strong> the speaker? At who's expense?<br />

• Is there a res<strong>to</strong>cking fee <strong>to</strong> the cus<strong>to</strong>mer?<br />

• How long of a return policy are you going <strong>to</strong> allow? Some<br />

<strong>REIA</strong>s may have a 30-day return policy, while the speaker<br />

has a 10-day return policy.<br />

• What happens if someone wants <strong>to</strong> return the product after<br />

17 days then?<br />

5. Who is providing the audio/visual needs for the event? What<br />

will or will not be provided?<br />

We'll talk more about audio/video requirements later, but this is<br />

important!<br />

6. How the sales are going <strong>to</strong> be split?<br />

Most speakers will not expect a flat payment for their presentation<br />

but will collect a portion of the sales generated by it. This is not,<br />

however, a universal law, and you need <strong>to</strong> be clear on how the<br />

payment will be handled. One of the most common problems for<br />

businesses of all types is a lack of communication when it comes <strong>to</strong><br />

payment. Don't be afraid <strong>to</strong> discuss this <strong>to</strong>pic as thoroughly as you<br />

feel necessary.<br />

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