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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />

this, since <strong>REIA</strong> members love <strong>to</strong> network, but at some point you're<br />

going <strong>to</strong> need <strong>to</strong> get people out of the room. Equipment needs <strong>to</strong> be<br />

broken down, sales need <strong>to</strong> be tallied, and the room will have <strong>to</strong> be<br />

put back the way it was. Try <strong>to</strong> give people a reason <strong>to</strong> head out of<br />

the room once they're done buying products. Let them know the<br />

event is finished. You may even encourage them by mentioning<br />

where a lot of members hang out afterwards. "We usually go <strong>to</strong> the<br />

restaurant down the street after meetings if you'd like <strong>to</strong> come hang<br />

out with us!" If they'd like <strong>to</strong> network or speak with the group<br />

leaders, give them information about your regular meetings.<br />

Your speaker is likely going <strong>to</strong> be bombarded with questions from<br />

the audience at this point in the evening as well. It's important for<br />

someone at the <strong>REIA</strong> <strong>to</strong> act as somewhat of a gatekeeper during this<br />

time, <strong>to</strong> make sure that any questions taking place immediately after<br />

the speaker gets off stage are relevant <strong>to</strong> purchasing the course or<br />

product first. After these people are handled (so they can purchase<br />

product), then answering other random questions can be addressed.<br />

If this sounds harsh, it's not meant <strong>to</strong> be that way, but every <strong>REIA</strong><br />

has that one guy that wants <strong>to</strong> pick the speakers brain for an hour<br />

after the event, and pays no attention <strong>to</strong> the other people that have<br />

questions that will determine their buying decision. It's important, if<br />

at all possible, <strong>to</strong> have someone around that can help the speaker<br />

deflect some of these more general questions until other people that<br />

need something simple answered so they can make a buying<br />

decision can be taken care of.<br />

I can count on it like clockwork; every time I speak, as soon as I get<br />

off stage there are people waiting with questions. Sure enough, one<br />

guy has a whole list of questions about how <strong>to</strong> run his real estate<br />

business (which I'm happy <strong>to</strong> help with, but now is not the time),<br />

and there is another handful of people around that want <strong>to</strong> buy the<br />

product but have questions like, "Can I bring my spouse <strong>to</strong> the<br />

event?" or "You said you have a money back guarantee, right? Does<br />

that timeframe start <strong>to</strong>day?" or "Can I break my payments up in<strong>to</strong><br />

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