Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size

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Do They Have Good Customer Support ................................. 46 Can They Close The Sale? ...................................................... 48 What You Need From Your Speaker .......................................... 50 A Professional Photo ............................................................... 51 A Bio ....................................................................................... 51 An Introduction ....................................................................... 52 Promotional Materials ............................................................. 52 Awesome Free Stuff ................................................................ 53 Samples Of Their Products ..................................................... 54 Product Information ................................................................ 55 Contract ................................................................................... 57 Book Them .................................................................................. 63 Primary Review Checklist For Your Event ................................ 64 Chapter 3: ........................................................................................ 75 How To Fill Your Event With A Die Hard, Hungry Audience— Every Single Time ........................................................................... 75 Building Your Mailing List ......................................................... 76 Other REIA Groups ................................................................. 76 Non-Owner Occupied Properties ............................................ 79 National REIA Website ............................................................... 81 Your Group’s Website ................................................................ 81 A Few Things Your Website Should Include: ........................ 82 Traditional Promotional Methods ............................................... 95 Direct Mail .............................................................................. 95 Print Publications .................................................................... 97 Text and Voice Messages ........................................................ 97 Promote Early, Promote Often .................................................... 99 vi
Review Checklist For Chapter 3 ................................................ 100 Chapter 4: ....................................................................................... 103 What To Do Before The Event To ................................................. 103 Virtually Guarantee Success .......................................................... 103 Plan Early, Plan Often................................................................ 103 The Location .............................................................................. 104 Size and Capacity ................................................................... 104 Parking ................................................................................... 105 Facilities ................................................................................. 105 Technological Considerations ................................................ 106 Catering ...................................................................................... 106 The Setup ................................................................................... 107 The room ................................................................................ 107 Audio and Video Equipment ................................................. 110 PA System .............................................................................. 112 Microphones .......................................................................... 113 Projectors And Screens .......................................................... 114 The Sales Table ...................................................................... 115 A Schedule of Events ............................................................. 120 What You Need From The Speaker ........................................... 121 Equipment Expectations ........................................................ 122 Sales/Marketing Material ....................................................... 122 Contract .................................................................................. 123 What Your Speaker Needs From You ....................................... 123 Experience Level of the Group .............................................. 123 Estimated Size of the Audience ............................................. 123 The Topic of the Meeting or Event ........................................ 124 vii
Page 1 and 2: Definitive Guide to Running a Succe
Page 3 and 4: DEFINITIVE GUIDE TO WITH A NATIONAL
Page 5: CONTENTS FOREWORD .................
Page 9 and 10: Get Everything Out Of The Way .....
Page 11 and 12: FOREWORD evenue-generating Real Est
Page 13 and 14: ABOUT THE AUTHORS Larry Goins arry
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Chapter 3: How To Fill Your Event W
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• Online Content LARRY GOINS AND
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The Sales Table LARRY GOINS AND SHA
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Contract LARRY GOINS AND SHAUN MCCL
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In Closing e hope you have enjoyed
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Speaker’s Directory 192
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DWAN WITH STEVE FORBES FOUR-TIME Be
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INDEX haves and wants, 138, 146 hav
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